Bupa
Infodemic Animation
The Brief
The coronavirus pandemic has generated an unprecedented amount of health information. People worldwide have been desperately looking up the symptoms online, how it’s transmitted, how to prevent it and how to treat it. Bupa Health approached us to create an explainer animation to riase awareness of this and provide a few top tips on what to look out for when searching for health information online.
Solution
Working with the Bupa team we developed a concept showing our central character who searches via mobile for health information. He turns detective and starts to analyse the information sources and highlight the areas to look out for. While not all information is digested online much of the misinformation we receive can spread quickly via digital channels so it’s important to ask key questions.
