We were presented with the task of developing a fun, engaging animation to explain the ins and outs of the Eden Project Communities initiative. The animation was to be a top-level dip into their work to whet the appetite of viewers and encourage them to learn more.
The Eden Project Communities have done great work in creating a striking brand with a loose, hand drawn feel which is persistent across all of their comms. It was important that this piece worked harmoniously with this aesthetic.