Eden Project Communities
Textural animation that explains how the Eden Project Communities works
We were presented with the task of developing a fun, engaging animation to explain the ins and outs of the Eden project Communities inniative. The animation was to be a top-level dip into their work to whet the appetite of viewers and encourage them to learn more.
The Eden Project Communities have done great work in creating a striking brand with a loose, hand drawn feel which is persistant across all of their comms. It was important that this piece worked harmoniously with this aesthetic.
To ensure the animation remained on-brand we roughened the edges of the artwork and implemented a series of textures across the piece to craft a handcrafted aesthetic. This, coupled with the striking brand colour palette led to a interesting, vibrant explainer that keeps viewers engaged.
Check out the work in progress shot to the left for a sneak peak at the process.