Family Holiday Association
Encouraging Fundraising and Support
The Family Holiday Association is the only national charity in the UK dedicated to providing short breaks for families struggling with some of the toughest challenges life can bring.
Our role was to create an animation that showcased the impact of the work the charity does each day and to elicit empathy with their existing supporter base to enable stronger engagement with the charity and its fundraising goals.
A secondary goal was to create heightened awareness of The Family Holiday Association to new audiences.
In order to create empathy between the audience and the subject matter we based the animation on the framework of a holiday picture album. This enabled the imagery to have a casual and playful style that then powerfully contrasted with more troubling imagers to represent some of the challenges that the families face.
The animation of images on the page was carried through the final frames of the animation when the narrator was revealed as a filmed character to end on a note of individual human connection.