Fauna & Flora International
What does biodiversity mean?
Challenge
Fauna & Flora International (FFI) is a wildlife conservation charity working around the globe to protect biodiversity. FFI has found that although biodiversity loss is one of the biggest threats to earth, it is widely undiscussed and misunderstood. So they came to us to create an explainer video answering the main questions thousands of people ask daily – what is biodiversity? and why is biodiversity loss bad?
Solution
We produced a video that has a fun and impactful collage style. A mixture of footage and imagery was animated in a way that bounces off the soundtrack to engage the audience with the video’s message. The footage, supplied by FFI, highlights expert knowledge and opinions explaining why biodiversity is so important, giving the footage an informative and personal feel.
We hope this video successfully explains what biodiversity is, while encouraging an open discussion surrounding the threat of biodiversity loss to our planet.
