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Green Alliance

Explaining the Circular Economy

Challenge

We collaborated with the team at the Green Alliance – an environmental think tank for a conference animation. We worked to develop a brief that presents the key findings of their research, posing critical questions around the move to a circular economy in the UK. To demonstrate the lack of government targets in meeting the need for reduction in resources we showed how this can be changed. 

Solution

Aimed at key audiences in large businesses, civil service and advocates across other organisations we created a story centred around earth to demonstrate our relentless consumption of natural resources and the effect on the planet. By highlight areas for positive change that help to drive a circular economy we sign post the need to reduce waste in half by 2050 in order to meet our commitments.