Global Action for Debt Cancellation
Debt and Climate Campaign
Challenge
The Global Action for Debt Cancellation approached us to help them create at short notice an attention grabbing video to support their work at COP 26. They wanted to highlight their key message that there can be no climate justice without debt justice. Calling for the wealthiest countries to acknowledge the climate debt they owe the global south.
Solution
We created a video combining film footage and animation. The carefully selected footage helps to position the subject matter as literal and relatable to a wide audience. Whereas, the animation helps to visualise concept and ideas in a way that the audience can engage with, recall and repeat to a wider audience amplifying the messages. The video was well received around COP 26 and continues to have high levels of engagement across the relevant social media channels.
