Hackney Council
Anti-Racism
Challenge
Hackney Council is committed to being a voice for change, taking steps to eradicate systemic racism, discrimination and injustice. The charity came to us for help to produce an animation to promote anti-racist behaviour in local communities and to highlight the significance in racial equality.
Solution
We designed a concept that contrasts a racial discriminative community in comparison to one that is inclusive and of racial equality. The animation is voiced by a narrator educating viewers on the harsh reality of racial structures, suggesting how we can build a fairer society for everyone.
