Illumina – Next Generation Sequencing

Client:

Illumina

Overview:

Sophisticated concept explainer

Challenge

Illumina is a leading life sciences developer, manufacturer, and marketer of tools and integrated systems for the large-scale analysis of genetic variation and function. Customers include a broad range of academic, government, pharmaceutical, biotechnology, and other leading institutions around the globe.

Our challenge was to create a series of animations that would explain next-generation sequencing which has replaced other, older, DNA sequencing methods.

The animations needed to be exciting, futuristic and should not be created in a style that would look dated in the future.

Gene Sequencing Short Animation
Gene Sequencing Short Animation

Solution

We created a sophisticated and engaging series of life sciences explainer animations by utilising the following approaches: The animations have a limited colour palette enhanced by negative space to ensure that the overall feel is uncluttered and the viewers focus is drawn to the colour and movement of objects which act as metaphors or literal representations of the voiceover.

The animations also make considered use of the camera angles and the z axis to help underscore messages that relate to quantity and speed.

Finally the animations were created with a bespoke soundscape intended to provide a light and uplifting feel for the viewer complimenting the overall concept. This is an approach that works well for Healthcare and Life Sciences.

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