An Introduction to Phage Display
Iontas uses its proprietary technology to accelerate antibody drug discovery. We were asked to create an animation to educate a student and postgraduate audience in the potential and application of Phage Display.
The animation needed to balance the objectives of scientific accuracy with engagement to a partially informed audience. In order to reduce the cognitive load of the viewer we designed a concept that used a limited colour palette with a lot of negative space. The motion is kept to the minimum required to accurately match the animation to the voiceover and avoid unnecessary distraction.