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An Introduction to Phage Display


Iontas uses its proprietary technology to accelerate antibody drug discovery. We were asked to create an animation to educate a student and postgraduate audience in the potential and application of Phage Display.


The animation needed to balance the objectives of scientific accuracy with engagement to a partially informed audience. In order to reduce the cognitive load of the viewer we designed a concept that used a limited colour palette with a lot of negative space. The motion is kept to the minimum required to accurately match the animation to the voiceover and avoid unnecessary distraction.