Level Up
Video Game Inspired Animation
Challenge
Originally created as part of an internal learning and development programme, we were tasked with designing something engaging and original.
Solution
Shamelessly inspired by the 8Bit video game generation, the final piece wears it’s influences proudly on its sleeve. From the character animation to the sound design, everything has a charming, gameified aesthetic that keeps viewers interested but not distracted. The video game metaphor wasn’t just superficial either. It was an integral part of the concept, with level ups and power ups, gained and utilised to carry the protagonists along on their journeys.
