Marie Curie
Bereavement in the Workplace
Challenge
We were tasked with developing a creative campaign to drive awareness and traffic to the new workplace ‘bereavement support hub’ on Marie Curie’s website.
Grief effects everyone differently and Marie Curie aims to educate people in the workplace on the best ways they can support and talk to a bereaved colleague. Using the correct phrases and being compassionate and flexible can make a real difference in supporting a bereaved person.
Solution
We created a 2D animation with guidance on how to support a colleague who may be grieving. The animation is direct and demonstrates that bereavement at work can be a serious problem.
It also offers a hopeful message that help is out there and making a positive change is something that people can start doing today.
