Northern Ireland Longitudinal Study
Explainer Animation
Challenge
Northern Ireland Longitudinal Study (NILS) is a longitudinal study that accounts for around 50% of Northern Ireland households and covers 1/3 of Northern Ireland’s population. They chart people’s major life events including births, deaths, property information and migration. The data is used in a number of ways; by the government to influence policy and decision making and by councils to gain important insights.
Solution
We created a 2d explainer animation, packed with diverse characters and scenes. We carefully chose what information would be illustrated to make sure the animation is interesting and conveys the message that NILS wants to share with viewers.
