The art direction draws on a mix of influences from English landscape painting through to contemporary, low-poly illustration. We wanted to c
reate a down to earth and honest aesthetic style with a nod to classic english landscapes and ‘holiday imagery’.
In order for the animation to resonate with the audience, it was important that the scenes feel quintessentially British. The change in lighting from dawn till dusk helped provide a sense of time passing over the course of a day.