University of Cambridge
PHG Foundation at the University of Cambridge help good science make healthcare better
Challenge
PHG Foundation play a crucial role in helping the best innovations in science. Their multidisciplinary team bring insight and expertise to tackle tomorrow’s health policy challenges, today for the benefits of patients. Our task was to create an animation that simply and clearly articulated their crucial role to a wider audience.
Solution
This was a really interesting project to work on with an organisation facing the cutting edge of innovation in healthcare. We chose to create the animation as a character based story to emphasise that their role is to benefit the recipients of the best available science to improve patient outcomes; and also to recognise that it is the people of PHG who help to make the impact in policy and healthcare.
