Vulnerable children in society are often faced with multiple overlapping challenges including problems at home and school. Various agencies designed to offer support are often overstretched creating a backdrop of inconsistent care.
Our challenge was to create a charity animation using the true story of a boy named Billy. The animation is for an audience of politicians and policymakers to be shown at the annual political party conferences. Thereafter the Barnardo’s: Billy’s Story animation will be used to extend understanding of the problem with a wider audience across social media channels.
We blended 2D animation techniques with elements of traditional frame-by-frame animation to create emotive first and third-person perspectives. The limited motion of the characters enables the viewer to focus on the important moments of each scene without distraction. Changes in the saturation of colours through the animation mirror the rise & fall of emotions to help guide the viewer into the shoes of Billy, to better understand his challenges.
Find out more about the film created for Barnardo’s new app made in conjunction with FutureGov and Journey. The film’s aim is to communicate the challenges faced by young adult care leavers; the role of Journey and its potential impact to an audience of policymakers, investors and end users.
