House of Lords Black History Month
Campaign for Black History Month
The Campaign
We designed a multi channel awareness campaign for The House of Lords using animation, film and graphic design. The purpose of the campaign was to celebrate the 50th Anniversary of Sir Learie Constantine becoming the first Black member of The House of Lords and to drive awareness of the diversity within the modern day UK Parliament. The campaign launched on the 1st October 2019 and will run through the month across web and social channels.
Animation
The animation used a limited colour palette with key flashes of colour to draw the viewer’s eye into the scene. The overall design evokes memories of an old cine newsreel. The episodic nature of the animation enabled us to create individual static graphics of each chapter of his life to be used as social assets in their own right. The key moments of Sir Learie Constantine’s remarkable life are brought to life with the rich and striking narration of David Harewood, best known for his role as David Estes in Homeland.
Film
We interviewed two current members of The House of Lords; Baroness Benjamin and Baroness Young to discover their life-stories and the issues that they have campaigned on ranging from children’s rights to modern day slavery.
From the two long edits, we created short clips to increase the versatility of the content to reach audiences and address specific areas of interest across the month long campaign.
Social Assets
We licensed some beautiful photography from The National Portrait Gallery and created custom Black History Month content that can be used across all social channels to promote engagement and direction to longer form assets.
