EEF The Manufacturer's Organisation
Explainer Animation for the Benefits of an EEF Membership
EEF are the voice of the UK Manufacturing and engineering industries. Providing advice, consultancy and training to enable businesses to thrive.
As a membership organisation EEF are keen to ensure that they continue to grow and engage their audience to enable them to provide the maximum value in their industry sectors. Our challenge was to create a communications strategy that explained their value proposition, facilitated new membership enquiries and helped to strengthen the ties of existing members.
In order to increase the impact of inbound and outbound marketing activities we created an animation to articulate the key benefits of membership, with a final scene call to action. The animation features a high tech manufacturing setting to represent dynamic modern UK engineering companies. The animation is designed to work with voiceover or mute enabling it to be repurposed across channels and to work well on mobile.