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Centric Software

PLM SaaS explainer


Centric Software approached us with the task of creating an explainer animation for their software Centric PLM. Centric needed a video to explain to already interested potential customers the scope and range of the proposition.


As the animation audience is already marketplace informed and aware of Centric the animation could afford to have greater length and in-depth examination of the software. The style of the animation takes its lead from the existing brand guidelines and has a modern and innovative tone. The core animation has also been localised into 11 languages to best support local markets. 

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We also provided voiceover and on-screen text translations in 11 different languages for the animation. 

Some of which included Korean, Japanese, Thai, Russian and French.