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Smith Institute

Simplifying Mathematical Optimisation

The Smith Institute approached us to help convey their complex offering across one of their key capabilities – Mathematical Optimisation. This allows business leaders to make critical decisions with confidence in the face of uncertainty in business. Whether rail network scheduling or balancing supply and demand in the energy sector, mathematical techniques are key to solving business problems.


"We approached the Like Minded after viewing their portfolio of stunningly creative visuals to bring to life and explain a tricky concept in an engaging and marketable way. From initial concept to the final product, the whole project was a joy to collaborate on with the LM team taking the time to truly understand our needs and goals for our customers while bringing our brand to life. We’re very happy with the motion graphic video and assets they have created for us and look forward to the next projects!"

Distilling Complex Messages

The target audience for the campaign are C-suite level business leaders, with influence over business strategy, data scientists and those in R&D teams across a business. Working with the client we tailored the design of the graphics to further enhance their brand and developed a narrative that brings the topic of Mathematical Optimisation to life.

Brand Creative

We used real world landscapes, near future mass market technologies combined with a more abstract way of talking about data in the specific optimisation process.

We wanted to bring a contemporary style to the animation in order to build on the brand proposition.

Animation Style

Working with both 2D & 3D animation techniques we created a unique visual style and language for the Smith Institute. We used the camera to create a distinct vantage point for the user and built 3d environments to support the messaging in a memorable way.

Further Brand Communications

Having set a featured visual language for the brand we created further short form social assets and graphics for use on social networks. We also created powerpoint visuals for use in presentations across the business and internal communications for the brand.

More work for Smith Institute

Find out more about this conference welcome video created for Smith Institute.