Concept 1
Developing a character style
DLA Piper case study
We work closely with DLA Piper to produce animation content highlighting their innovative work, meeting legal needs across the globe.
We recently proposed a re-design of DLA Piper’s original character illustrations, developing a new style so future work can more easily illustrate the impactful human-centric work that DLA Piper do.
Concept 1 was chosen by DLA Piper to move forward with. The overall style is modern, giving the characters a relatable and realistic feel. We have used gradients for fill colours to give the characters a soft feel, while using skin tones to ensure diversity is prevalent across all animations.
Concept 2
Concept 3
We also presented concepts 2 and 3 to DLA Piper, offering a varied approach to the character development.
Concept 2, is an illustrative stylised approach using a mixture of broken lines and offset colour washes. This creates a bold aesthetic, bringing energy and dynamism to animations.
Concept 3, is a bold graphic style that is a refinement of the original character style. The original character illustrations featured blue skin tones, which we have kept as they work well with the graphic style. Although this style is slightly more realistic than the original illustrations and would be paired with a characterful yet natural animation style.
Examples of the previous character style created using the original illustration guidelines.
