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Dixons Carphone's Team Knowhow

Learning and Development Film


Dixons Carphone planned the merger of their two customer service divisions, Geek squad and Knowhow, into a new unified brand called Team Knowhow. It was important that this was received enthusiastically across the business, that the values and behaviours were learnt and embedded. Further, the business had a goal to increase the adoption and use of Workplace to increase peer knowledge and collaboration.


Our solution focused on engaging all employees in the learning journey. The creation of social champions was introduced with an animation voiced by the Learning & Development team encouraging employees to share their experiences. The second stage of the solution saw the selection of key employees across the business to provide real work examples of the new behaviours and values. The series of 40 films created a structured learning journey placing the employee at the heart of the new culture. Filming used green screen to enable adoption of the new branding and the use of motion graphics to prompt memory recall.

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The social champions animation was highly effective achieving 1.000+ views in the first 72 hours. The animation led to significant employee engagement via comments, vlogs and the sharing of knowledge. The series of learning films are currently being deployed across the organisation.


We created a ‘social champions’ animation which helped to embed the project with employees. We achieved this by animating real employees and using their voices. The animation was used on Workplace to drive engagement from Dixons Carphone teams as part of their L&D campaign.

Film & Motion Graphics

The selection of motivated employees helped to add relevance and real personality to the films. The use of Green screens added to the complexity of post production but enabled us to create a more stimulating on brand backdrop to the films.