Energy UK - Climate Change Act 10-year Anniversary Film
Film Featuring Children from Micklem Primary School
November 27th 2018 is the 10 year anniversary of the Climate Change Act. Our client, Energy UK wanted to create a film that would be impactful for a combination of audiences ranging from the UK Parliament to the general public, across media channels.
In order to make a film that felt natural and informative, we sought out the views of children.
We filmed the video across one single day at Micklem Primary School, which allowed the children to feel relaxed in their own environment.
No briefing was provided to the children to ensure that they did not feel under pressure or try to memorise their answers. We also filmed the children sitting in pairs to reduce their focus on the camera.
As a result, the children spoke confidently and were comfortable to present their true selves.
When combined with natural cut-aways shot on-sight; we have a charming, honest and challenging view on climate change that will engage a wide audience.