DLA Piper launched Iris Represents, a new LGBT+ focussed pro bono unit. DLA Piper provides critical support for individuals and groups around the world and it was a great opportunity for us to play a small part in launching this important new initiative with our team in the studio.
Iris Represents empowers asylum seekers, collaborates with prominent LGBT+ activists, and advocates for the repeal of laws and policies that discriminate against the trans community.
Working within the DLA Piper brand guidelines we worked to focus the eye on the individual characters and challenges by using bright colours, scale and camera perspectives. These help to make the viewer feel a part of the animation and engage with the content.