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Illumina Dragen

Product explainer commissioned by Illumina America


DRAGEN analysis offers accurate, comprehensive, and efficient secondary analysis of next-generation sequencing data. It reduces the need for additional computing infrastructure and enables bioinformaticians to focus more on analysis that matters. Our task was to explain how DRAGEN works within the environment of a typical lab, making the content informative and engaging. 


We created a realistic character animation style to increase human connection and combined this with soft gradients in keeping with the brand guides and providing a futuristic feel. 

When featuring the Next Seq machine we created a 3D model to ensure that the depiction and motion felt natural to the way the machine operates. 

The final animation was translated into Spanish, Portuguese and French Canadian.