MagLense | The Like Minded

Wireless Implant Charging

Client:

Cambridge Consultants

Overview:

Animation to explain a technological breakthrough in wireless implant charging

Challenge

MagLense, a breakthrough in through body wireless power transfer from product design and development firm Cambridge Consultants, is set to revolutionise the world of medical implants and consumer wearable devices.

The goal of the project was to inspire an audience of engineers and investors whilst explaining the technology behind MagLense.

Solution

The terminology and content was aimed at an audience with an already high level of experience in the sector so the animation was less about appealing to the layman and more about presenting complex information in a visually stimulating capacity, whilst remaining clear and precise.

We allowed the voiceover to take the lead for the majority of the animation, with the dot motif creating relevant visuals. In some of the more in depth, complicated sections, charts were employed to further understanding of the tech.

Testimonial

“We were delighted with The Like Minded and their ability to interpret a complex proposition, creating an informative and engaging video”.