Shared Home Ownership
The creative needs to reflect the Onward Living brand while sharing key messages in a fun & memorable way. We created a series of short animations to describe shared home ownership. We also explain the process of buying more shares in a home. The animations need to be shareable & act as a talking point for potential customers.
Art Style & Animation
In order to create a series of animations on shared ownership for Onward Living, that would convey the messaging in a memorable way; we decided to create an art style that balances line work with solid textured fills from the brand book. This gave us the opportunity to develop an approach to the motion that’s fun and has impact.