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SaaS Animation Explainer: Streamline the Mortgage Process


To develop a series of SaaS animation explainers for the Smartr365 software. Developing the brand guides to create a strong visual language for animation, presenting the software in a simple yet sophisticated way.


Using a combination of clear illustrated icons and typography we developed an approach to animate the key features and benefits of the software. Creating a different animation for both mortgage brokers and their clients (the customer) we were able to refine key messages to the appropriate audience.


Now being used as ongoing sales tools for the Smartr365 team and as a series of touch points for potential customers.

SAAS animation explainer