The Royal Collection Trust came to us with a simple challenge. Reduce the amount of customer confusion and subsequent complaints associated with their ‘Royal Day Out’ ticket offer. With the Royal Household and Palaces drawing crowds of 10,000’s of people per annum from across the globe, the existing communications around the ticket type were not clearly sign posting what the ticket type offered, where to be and when for visitors.
We collaborated with the the Royal Collection teams across marketing, customer service and front of house to unpick the existing problem.