SmartWater Global Crime Prevention

Explainer Animation for SmartWater's Properties and Applications

Challenge

There is increasing pressure for companies to be able to secure their supply chains from fraud and ensure they are compliant with ethical practise. SmartWater’s patented formula provides a new level of security to companies, stakeholders and consumers, but it’s complicated stuff.

Our task was to create an animation that informed potential customers of the product’s unique strengths and potential applications, in a clear and concise manner. The animation needed to be inspiring and educational to a broad audience.

Solution

We utilised a limited colour palette and clean, striking visuals. This ensured that the animation mirrored the authoritative tone of the content and that the key messages were easily understood.

The animation combined technical product information with broad market use applications. Fluid motion was implemented to emphasise the state of the art science powering SmartWater.