Syngenta are a global leader in crop protection and innovation in agriculture. They approached us to create an animation that told a story of agricultural innovation through time focussing on a farmer. The animation needed to create a human connection as well as highlighting the current and future potential of digital agriculture to better feed the world and improve environmental sustainability.
We created a script based on a multi-generational farming family to allow us to show changes over time on an individual and human level. The illustration style was detailed in order to ensure high levels of fidelity with the actual products, crops and landscapes. The final animation was brought to life with a custom soundscape