Tin Man Communications & Indeed
Tick Tock Till Bedtime
Tick Tock Till Bedtime strives to stimulate conversation between children and their parents about the world of work and the home-life balance. The campaign needed to engage with the target audiences in a way that was fun, thought-provoking and natural, so we created an animated bedtime storybook!
We created this animated book to support Tin Man Communications with a campaign for their client Indeed. According to research, almost a third of British parents work too late to tuck their kids into bed at least three nights a week.
The well known children’s author Giles Paley-Phillips has written a children’s bedtime story which provides a natural space to spark conversation between parent and child. We worked with the author to produce a beautifully illustrated storybook. This then established the basis of our animation.
The animation is in the style and form of a picture book to mirror the experience of being led through the story with words and pictures. The illustration has a hand-printed feel, with soft edges to the background to achieve a dream-like effect.
We used exaggeration of characters and scenes within the animation to add humour, which was further enhanced with a custom soundscape.
The voice-over was provided by the award-winning actress Bhavnisha Parmar.
The Tick Tock Till Bedtime campaign has featured on; National TV, Radio and the press which has sparked debate and conversation around work life balance.