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Breast Cancer Awareness

The moving stories of women diagnosed with breast cancer during pregnancy

Challenge

1 in 3000 women develop breast cancer during pregnancy. With their bodies changing detection can be hard and the treatment choices daunting. 

Our challenge was to raise awareness of this and at the same time to offer practical advice to pregnant mothers. Ensuring at all times that the film was authentic and sensitive. 

Filming

We were fortunate to work with incredible women who had all experienced breast cancer during pregnancy. We selected a Central London hotel where we could enable the film subjects to stay, relax and meet each other the night before filming. Filming took place in a suite at the hotel to ensure the environment remained as relaxing as possible. 

The interview approach for the film was kept unscripted with minimal interviewer disruption to allow a natural conversational feel. 

Strategic Communications

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