The measurable campaign elements including the landing page visits, meme shares and Woobox quiz mechanic proved a success and resonated with their target audience well. From a standing start the campaign engaged with an audience of 21,000 people through social media. The campaign further highlights Go Compare as a business committed to being a clear and unbiased price comparison website in the marketplace.
Landing Page Visits – 22,100
Quiz Entrants – 436
Shares – 1
Facebook Link Clicks – 18,134
Facebook Reach – 449,225
Instagram Views – 8,121
Instagram Comments – 3