Go Compare & Undercover Arts
'Beat the Bills' Campaign
Challenge
Undercover Arts & Go Compare approached us to help create and deliver a social campaign for their ‘Beat the Bills’ idea. The timelines were tight and the quick turnaround meant focusing our creative to deliver a high quality campaign.
Solution
After initial ideation and visualisation of early concepts we agreed to an approach using the ‘Beat the Bills’ working title. Working with research from Go Compare (which looked at categorising spenders into types such as ‘Boss’ ‘Brightside’ ‘Chilll’ and ‘Bargain’) we identified animals to represent each category of spender. Working with the Undercover team and the Go Compare brand guidelines we combined a mixed montage of photography with subtle animation to bring the campaign messaging and quiz mechanic to life.
Immersive soundscape
The measurable campaign elements including the landing page visits, meme shares and Woobox quiz mechanic proved a success and resonated with their target audience well. From a standing start the campaign engaged with an audience of 21,000 people through social media. The campaign further highlights Go Compare as a business committed to being a clear and unbiased price comparison website in the marketplace.
Landing Page Visits – 22,100
Quiz Entrants – 436
Shares – 1
Facebook Link Clicks – 18,134
Facebook Reach – 449,225
Instagram Views – 8,121
Instagram Comments – 3
