The Institute for Energy Economics and Financial Analysis (IEEFA) examines issues related to energy markets, trends, and policies.
Since 2015, many companies have aligned their actions with the Paris Agreement, which has resulted in a decline in gas demand. As a direct consequence, the possibility of companies and governments ending up with stranded assets has increased.
The IEFFA’s missions is to accelerate the transition to a diverse, sustainable, and profitable energy economy, which is why they asked us to create an animation to communicate their findings and warn investors to get their money out of gas.
We felt that a concept combing film and animation would help to best connect the audience to the subject matter. The first person footage would provide authenticity and humanise the messages, whilst animation could be used to demonstrate research and to explain concepts.
We filmed the speaker on location in Sydney, Australia with a teleprompter in an outdoor setting. This enabled the presenter to look directly down the lense to the audience and minimised the need for jump cuts or a second camera perspective.