Liverpool Energy Xchange
Driving decarbonisation, cleaner air, and local growth.
Challenge
LEX are designing a market platform where businesses, universities, homes, landlords and institutions can trade energy with one another – at a price that makes it worthwhile – and offer valuable flexibility services to local and national grid operators. Our challenge was to visually articulate how the Xchange works and its potential impact to an audience of the general public.
Solution
The animation features a limited colour palette to enable the viewer’s eye to be drawn to key features such as the use of orange for solar panels. The elegant and simple illustration style creates an editorial feel that helps to underpin the positioning of LEX as innovative but reliable.
