TPCA
Healthy Homes
Challenge
TPCA came to us to help them launch a campaign to transform the way that built environment is regulated by addressing concerns about the lack of basic human needs such as natural light and clean air in new homes.
Solution
The images of these homes delivered such a powerful message that we had the idea of combining animation with photography. The contrast in visuals effectively highlights the poor living conditions of these homes while adding an empathetic touch of having animated families playing in the foreground.
