Decumulation: Branding

Decumulation

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Sub branding for
St James Place

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St James Place: Roadmap Infographic

St. James's Place
Roadmap

Investment can be a complex subject for people to understand. We helped St. James’s Place visualise an investment roadmap, so their staff can use this graphic to help explain the path of their business and how this benefits the client.

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Evans Cycles: Infographic

Evans Cycles

Evans Cycles is the UK’s leading specialist bike retailer and in 2021 is celebrating 100 years since their establishment by F W Evans in his original shop in Kennington Road in London.

Throughout that time they’ve been at the heart of UK cycling; from original hand built F W Evans frames through to their modern in house bike brands Pinnacle and Hoy, and the thousands of UK cyclists that have worked, shopped, and ridden with them. Having created a feature advert for their Centenary we were asked to create an infographic showing the history of the company with key milestones along the way. 

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Recognise Bank: Overview Animation

Play Video

Recognise Bank

Overview Animation

Challenge

Recognise Bank is a relationship led bank for small-medium enterprises in the UK. Recognise Bank’s teams are based in regional hubs to ensure that they have enough local knowledge to form great relationships with their clients. Recognise Bank approached us to help them share their story. 

Solution

We created an animation that tells their story in a colourful and interesting way. Recognise Bank wanted to show how the traditional banking system can be complicated and lengthy, so we made sure to focus on Recognise Bank’s unique quality; putting the human touch back into banking.

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GV Health: Branding

GV Health

We work with GV health, a leading global manufacturer of environmental hygiene, spill management, personal protection, safety and waste management solutions for healthcare, public health and social care. We evolved an existing set of brand guidelines by creating a professional consistency via updating their logo, colour palette, typography, and illustration style. This led onto more work focusing on animation. The communications strategy needed to work across a global audience so we developed a style to mitigate language barriers, providing strong resources for training across international markets.   

Logo

GV Health’s rebranding kickstarted with an understanding of their logo. This took the form of a curved hexagon that would lay down the foundation for the rest of their branding. The logo comes in a number of variants, outlining their professional approach to healthcare.

Brand Guidelines

Throughout the brand guidelines we focused on presenting GV’s content while experimenting with playful hexagon layouts. This allowed us not only to present the content, but for each page to stand alone as a design, that can be utilise for future design communications.

Typeface

The typeface selection was carefully considered for usability and legibility. It is a contemporary geometric sans serif typeface that conveys a technological/futuristic feeling, while retaining an elegant design. Exo is a very versatile font with 9 weights, each with a true italic version. 

Exo is a Google font and freely available for on and offline use without restriction
fonts.google.com

EXO thin

EXO light

EXO regular

EXO medium

EXO semibold

EXO bold

EXO extra bold

EXO black

Colour Palette

Fundamental blues, that represent the brands presence, are combined to create the GV Gradient. This is matched with complimentary primary colours, designed to be used sparingly across communication both on and offline. This subtle effect brings their design communication to life.

The colour palette was selected with consideration to GV’s photography style, creating a consistency throughout the brand and outlining four main colour subjects.

Core Brand Palette - For use with the top level brand comms/experience
Evergreen palette - For Sustainability & Educational use with the brand
Neutral palette - For general use with diversity & inclusion at heart.
Warm palette - For general use with integrity & service at heart.

Icons

GV produce a lot of data sheets, reports and online publications that are text heavy. This made it essential to create an icon style that could work alongside the text. Creating the icons, we focused on balancing the hexagon shape alongside subtle lines that reflected simplicity and cleanliness.

The elements were drawn in line work using gaps to reduce weight to the icon, finished with a gradient that fits the GV Health brand. 

Infographics and Socials

These are example layouts for infographics and social media graphics using photography, illustration and iconography. These elements work with the brand palette and white space. We used the hexagon shapes to reflect the brand. 

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Illumina Consumer Genomics: Powerpoint Presentation

Illumina

Consumer Genomics Presentation

Illumina approached us to redesign an old PowerPoint, used for business development, with their new brand guidelines. We created modern, fresh illustrations and used their vibrant colours with lots of negative space to ensure that the presentation looked on brand and professional.

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Illumina Cancer Research: infographics

Illumina
Cancer Research

As a part of our ongoing work with Illumina across animation, film and design we created a series of simple infographics to explain the relationship between epigenetics and cancer.  

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Sport 101: Branding

Sport 101

Sport101 was founded with one thing in mind – to help athletes and coaches to reach their full potential. They offer athletes a 12 month Development Programme (ADP) which is a high performance programme. It allows aspirational young athletes to develop in a unique environment alongside their club, school and pathway commitments, allowing them achieve their goals.

Branding

Working with the sport 101 team we created a colour scheme, logo and website.

 

Support Materials

Along side the branding work we used examples to showcase how the logo and colours could be utilised across social media and merchandise.

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Deliotte: Infographic

Deloitte

Deloitte approached us to help them articulate their bespoke service proposition to a prospective client. Our illustrators spent a day embedded with the Deloitte team, digesting the requirements from stakeholders before creating this custom illustration. The client feedback highlighted how effective this approach can be – “An absolutely brilliant representation of what we’re trying to achieve. It purveys a story we’ve struggled to articulate”

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Changing Faces

Play Video

Changing Faces

What is Unconscious Bias?

Challenge

Changing Faces, a leading charity supporting people with visible disfiguration or differences, wanted to explain unconscious bias in education in an interesting and informative way. 

Many children with visible differences face discrimination and often underachieve at school. This is a subsequent result of unconscious bias in the classroom. 

Solution

We created an animation to explain what unconscious bias is, and how it effects behaviours in the classroom. The animation is aimed at schoolteachers and it features examples of how teachers can be unconsciously biased towards children who look different.

The animation will help to create inclusive and welcoming schools and classrooms, free from bullying.

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