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Continue readingTrillion Trees is a joint venture with WWF. The vision is to inprie the world and restore a trillion tress by 2050. We worked along side the team to produce an infogrpahic that outlines the key principles and how this can be achieved.
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Evans Cycles is the UK’s leading specialist bike retailer and in 2021 is celebrating 100 years since their establishment by F W Evans in his original shop in Kennington Road in London.
Throughout that time they’ve been at the heart of UK cycling; from original hand built F W Evans frames through to their modern in house bike brands Pinnacle and Hoy, and the thousands of UK cyclists that have worked, shopped, and ridden with them. Having created a feature advert for their Centenary we were asked to create an infographic showing the history of the company with key milestones along the way.
Recognise Bank is a relationship led bank for small-medium enterprises in the UK. Recognise Bank’s teams are based in regional hubs to ensure that they have enough local knowledge to form great relationships with their clients. Recognise Bank approached us to help them share their story.
We created an animation that tells their story in a colourful and interesting way. Recognise Bank wanted to show how the traditional banking system can be complicated and lengthy, so we made sure to focus on Recognise Bank’s unique quality; putting the human touch back into banking.
Changing Faces, a leading charity supporting people with visible disfiguration or differences, wanted to explain unconscious bias in education in an interesting and informative way.
Many children with visible differences face discrimination and often underachieve at school. This is a subsequent result of unconscious bias in the classroom.
We created an animation to explain what unconscious bias is, and how it effects behaviours in the classroom. The animation is aimed at schoolteachers and it features examples of how teachers can be unconsciously biased towards children who look different.
The animation will help to create inclusive and welcoming schools and classrooms, free from bullying.
The International Institute for Environment and Development (IIED) approached us with an idea to give a voice to young climate activists in some of the least developed countries in the world. These individuals are powerful advocates for their countries and the loss and damage their countries are experiencing from a climate change they have not created.
Working directly with Gladys, Solomon, Gabriel and Ineza we were able to create a powerful series of animations that are authentic, create global engagement and have a clear call to action.
Each animation has a custom designed music score, feature the voices of the activists and a reveal from film to animation at the conclusion of the video.
Rising sea levels in the Pacific
Gladys Salirade and Solomon Yeo bear witness to the existential threat climate change poses to The Solomon Islands.
In this animation we weave two stories together to highlight the costs and challenges caused by rising sea levels.
A custom music score was designed featuring traditional bamboo pipe music.
The high price paid by young women in Rwanda
Ineza Umuhoza Grace is the founder of The Green Fighter a charity based in Kigali, Rwanda that helps to educate young people to understand climate change and to take action. This animation shows how climate change if damaging food production and the educational opportunities of young girls.
A custom music score was designed featuring a version of the traditional Inanga string instrument
Devastating mudslides in Sierra Leone
Gabriel Kpaka is the Deputy Director at the Sierra Leone Meteorological Agency. In this animation we show how increasingly frequent intense rainfall is creating deadly mudslides in the capital Freetown.
In addition to the loss of life and infrastructure, climate change is also harming food sustainability.
A custom music score was designed featuring traditional Palm Wine acoustic guitar and the African hand drum.
Additional interview footage filmed locally, combined with behind the scenes production shots help to extend the opportunities for the audience to engage with the core Solomon Islands animation
Right Venture Creative in Kigali helped us capture some beautifully frames footage of Ineza as she extends the explanations she gave within the time constraints of the animation. It also helps to provide additional opportunities for the viewer to discover the natural beauty of the Rwandan landscape.
Working in partnership with a local film crew in Freetown we were able to use this film to explore in more depth the reasons for climate change induced loss and damage in Sierra Leone.
The use of Pijin was identified as an important requirement of the project. Many native Pijin speakers in The Solomon Islands do not fully understand the reasons behind climate change and what they can do improve the life changes of their families. Pijin enables community outreach and the education of all.
Kinyarwanda is spoken by more than 10 million people in Rwanda and is important to support the Green Fighter educational outreach program with children and rural communities. Helping to create the next generation of climate activists. It will also help with the wider dissemination of the animation across the country.
Krio is spoken by 87% of the population in Sierra Leone and unities the different ethnic groups in the country and is the primary language of communication for Sierra Leoneans at home and across the world.
Syngenta approached us to make an animation to explain some of the innovative work coming out of their biocontrols division. In particular, their RNAi solution that find answers in nature allowing specific insects such as the Colorado Potato Beetle to be targeted but beneficial insects and pollinators to be left unharmed; with no damage to the surrounding environment. The challenge was to communicate the science and potential in a way that also brought to the centre its environmental potential.
We created a hand drawn animation feel to make the style and motion feel organic in line with the messaging of the animation. The Science is presented with simple visuals and the avoidance of as much jargon or technical language as possible. Where possible the animation is anchored by the landscape and environment to draw attention to RNAi as a solution found in nature and sympathetic to nature.
