Resuscitation Council – draft

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Resuscitation Council UK

Animation Showing the Principles of Rhythm Recognition

Challenge and Solution

The Resuscitation Council (UK) is a UK-wide charity whose purpose is to save lives through effective, appropriate resuscitation. Saving lives is what motivates the charity to do it’s work.

The Resuscitation Council (UK) wanted to create two short educational animated pieces to supplement the European Paediatric Life Support (EPALS) Course they run.

The animations served as an additional resource for clinical delegates who are undertake the EPALS course as well as the instructors that teach on them. These are used to educate and explain specific topics from their course manuals in a more engaging way.

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Impetus: Young People from Disadvantaged Backgrounds

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Impetus

Young People from Disadvantaged Backgrounds

Challenge

Working with Impetus we created an animation highlighting their recent YouthJobsGap research, that investigates the struggle that young people from disadvantaged backgrounds face with employment. This animation was created to compliment their research into the link between education and employment outcomes. 

Solution

We developed an illustrative style that uses contrast to highlight the key facts from the report. The animation has been shared as part of a wider initiative to raise awareness with policy makers and influencers on the issues related to youth unemployment. 

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CW+: Awareness Campaign

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CW+, Chelsea & Westminster Hospital & West Middlesex University Hospital

Raising Awareness of Alcohol Consumption

Working with the great team at CW+ Chelsea & Westminster NHS Foundation Trust and West Middlesex University Hospital we created a series of animations, one for patients and one for specialist staff, to raise awareness of alcohol overconsumption.

The Brief

Working in partnership with clinicians and the Trust’s public health team we created a series of animation to support their alcohol harm reduction strategy.

The PHE data shows that we can do much more to support the community by raising awareness of the risks of alcohol consumption.

Solution & Outcomes

We created animated content for both patients and specialist staff. The patient animations play across NHS sites in outpatient waiting rooms.

We hope this work starts to create an easier conversation for specialist staff and visitors to the hospital setting so that alcohol consumption and misuse can be discussed more easily in a clinical setting. 

As part of #Stoptober, we are really happy to contribute to a positive message of moderation through these animations, including tips for accessing support if you think your alcohol consumption exceeds safe limits. 

Staff Animation

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Office Rail & Road – draft

Office Rail & Road

Description of brand work done for Office Rail & Road

Compensation

Know Your Rights

Accessibility

Office of Rail Regulation

We worked with Office Rail & Road to create these animations, explaining details about train travel that customers may not know. 

Selecting the Best Ticket

Ticket Type & Railcards

Did You Know?

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Royal Pharmaceutical Society: Training Videos

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Royal Pharmaceutical Society

Training Videos

Challenge

The Royal Pharmaceutical Society approached us to help create a series of guided learning videos for trainee pharmacists. Shot on location during the Covid-19 pandemic the videos needed to set up positive and negative examples of practise to stimulate student learning and discussion. 

Solution

The restrictions on filming due to the pandemic restricted the ability to shoot on location in a medical setting and we had to think creatively around composition and sound to ensure we captured high quality footage in a safe environment. We shot with two cameras and directional microphones to be able to combine establishing wider shots with closeup examples of practise. 

Blood Pressure

How Not To

How To

Oxygen Saturation

How Not To

How To

Pulse Rate

How Not To

How To

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Smith Institute: Conference Welcome Video

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Smith Institute

Conference Welcome Video

Challenge

We were tasked to support the Smith Institute marketing team headed by Holly Gurr and the CEO, Dr. Heather Tewksbury. They wanted to share the values, mission and wider vision for the company using film and demonstrate how they drive greater value for the client partners they work with.

Filming

We filmed Heather sharing the core values and purpose of the business in a relaxed and authentic way using 2 cameras to capture different shots. We also used animated infographics to support the key messages of the business.

More work for Smith Institute

The Smith Institute approached us to help convey their complex offering across one of their key capabilities – Mathematical Optimisation.

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Syngenta: Good Growth Plan

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Syngenta

Good Growth Plan Film

Challenge

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Solution

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Good Growth Plan - 4 Commitments to Help Farmers

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Good Growth Plan - Success Stories: Ivory Coast

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Good Growth Plan Report Video

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John Lyon’s Charity: Mini Adventures

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John Lyon's Charity

John the Lion's Mini Adventures

We worked with John Lyon’s Charity, an organisation that support children and young people through other youth charities in the London area. 

In previous years they would provide day trips from their ‘summer holiday activity fund’. However, due to Covid restrictions we created a mini-series of adventure animations to entertain and inspire younger children.

Aimed at younger children, John the Lion and friends go on a mini-adventure together.

The animation series shows them visiting various locations on a day out. Below you can see ‘John the Lion’s Day at the Theatre’ and ‘John the Lion’s Day at the Theme Park’
The children could then submit for entry into a competition.

A Day at the Theatre

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A Day at the Theme Park

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Testimonial

"From start to finish, The Like Minded team were very professional and helpful. We have never done anything like a short animation but Nick and the team put our minds at ease and reassured that we were in safe hands. Highly recommend!"

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Anna Freud: Moving Up!

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Anna Freud: Moving Up!

An animation to support children's mental health

Challenge

The leading child and family mental health charity Anna Freud approached us to create an animation to promote discussion and proactive mental health support for children moving from primary school to secondary school. The brief asked us to ensure that the final video would connect with children as peer learning rather than adult led instruction.

Solution

We started by forming a focus group of 60 11-year olds to provide us with first hand stories and ideas to articulate their emotions and areas of anxiety. From this we designed a concept to follow the story of 4 main characters as they experience key moments such as the first day at school. All of the characters were voiced by children using a natural language approach. The project itself was relatively complex to construct and manage but the end result has been well received in schools and by families in England. 

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BirdLife: World Migratory Day 2020

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BirdLife

World Migratory Birds Day 2020

Challenge

World Migratory Bird Day is an annual global campaign to raise awareness of the threats to migratory birds environments form hunting, habitat loss and climate change. 

The Like Minded was asked by Birdlife to increase empathy in the plight of birds by highlighting the challenges they face and the co-dependencies that birds and humans have. 

Solution

We decided to create an animation without a voiceover or any explanatory text on screen to allow cognitive space for the viewer to focus on the story and to be engaged through active interpretation. 

The animation features two interwoven stories of migration and connectivity to humanise the birds journey. 

We utilised perspective changes and change of pace through transitions to add to the dynamic feel of the animation. 

More work for BirdLife

Find out more about this animation highlighting BirdLife & Trillion Tree’s work investing the teams behind bold forest landscape programmes that are ensuring the conservation of world’s tropical forests. 

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