Deloitte: Callum & Chloe

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Deloitte & Power2

Mental Health Awareness Animation

Challenge

The Like Minded were asked to create an engaging charity animation by Deloitte for one of their partners. The Power2 charity supports teenagers who are struggling in life to discover their confidence and self-worth by working with toddlers to support their learning. The animation needed to explain the values of the charity, how it works and the impact it has. The animation needed to be accessible to a wide audience of the general public and engaging for an informed audience of school leaders, nursery settings and local authorities.

Solution

The illustration style chosen for the animation focuses the viewers attention on the characters. The colour palettes are used to reflect the emotions felt by the characters with saturations and hues dynamically changing at key stages of the characters engagement with the Power2 program. The animation was completed with a custom sound design to provide a subtle support to the motion and emotion of the video.

Concept Art

The illustration style has a hand painted approach with soft lines and limited colour palettes. The combined effect creates a dream or memory like state enabling the viewer to feel like they can step into the characters and increasing real engagement

Character Design, Sketch and Development
Power2 Mental Health Character Development

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Syngenta: Spanish Growers Films

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Syngenta

First hand stories from farmers in Spain

Challenge

To create a series of films sharing the first hand accounts of farmers in Spain who have worked with Syngenta to reduce their use of Pesticides. The films should be authentic but have a global appeal. 

Filming

The films retain the original first person Spanish dialogue with no additional narration. This enables the viewer to connect with the speaker and to understand what they are saying via the subtitles. The camera pans and edits are designed to make the viewer feel like a participant in the film as they are guided by the grower. The films were enhanced with simple motion graphics to create a polished final product.

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Strategic Communications

Find out more about how we help Syngenta to clearly and consistently communicate their work through strategic content. 

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ORR: Branding

The Office of Rail and Road

The Office of Rail and Road (ORR) came to us to develop their brand identity. It was time to refresh the brand so it felt modern and accessible.

Logo Refresh

The logo was not something that was part of the original brief, however, while updating the rest of the brand we agreed to refresh the main composition of the logo, by re colouring it and suppling a main lockup along side a badge lockup for icon use.

Illustration Style

The illustration style was designed to be a guide and inspiration for future illustrations, without creating too many rules. This was so other design teams could take visual queues such as shadow placement and use of colour to recreate their own dynamic scenes while retaining brand consistency.

Icons

ORR produce many data sheets and reports across different sections of the business. Icons were essential to give visual breaks amongst areas of heavy text in reports. We produced a selection of icons that could easily be copied to make more.

Baloo 2 Semibold

Baloo 2 Regular

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Typeface

The typeface selection was carefully considered for usability and legibility. It strikes a balance between modernity and sophistication.

The font family to be used is ‘Baloo’. Only two font weights may be utilised, ‘Semibold’ and ‘Regular’. This is a Google font that was easily accessed for digital and print.

Reports & Templates

We created report templates to make it easier for ORR to have a consistent brand voice when publishing large print communications. These reports are designed to be clear and easy to understand providing a balance in design and functionality.

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UCL: The Bartlett Energy Institute

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UCL: The Bartlett Energy Institute

Smart Energy and the Built Environment

Challenge

UCL have created a new MSc course, designed to enable students to gain the skills to be at the forefront of the smart energy revolution and to lead the transformation to a sustainable global energy system. 

Our challenge was to create an animation that explained the key concepts and components of the course, supporting its launch to undergraduate and graduate students. 

Solution

Working with the key academics at UCL to create a script and concept for the animation, we determined that the approach should be character led. It was important that the animation had a human connection with the audience and that it was seen as not just a practical and interesting course that would be useful for career development, but also inspiring individuals to want to work on some of the biggest challenges for people and the planet. 

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Five9: SaaS Explainer Videos

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Five9

SaaS Explainer Videos

We worked with the product marketing team for this series of animations. The series describes their platform & business capabilities across a variety of topics. These include their ability to deliver an ‘Intelligent Virtual Agent’ that helps customers get faster answers to more common questions, through to Genuis AI which provides better customer experiences using sophisticated artificial intelligence.

More in the series...

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IVA

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WFO

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Unification

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Genius AI

Testimonial

"A great partner on a complex project that needs to be turned around quickly while ensuring the highest quality."

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Education Support

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Education Support

Fundraising animation to support teachers mental health

Challenge

Education support provide emotional and practical help to teachers throughout the United Kingdom who may be facing challenges in their professional and personal lives. The Like Minded was asked to create an animation that would highlight these challenges through a first person real life story. The goal of the animation was to support crucial fundraising activities that had been impacted due to Covid-19 to ensure that teachers who needed support could receive it. 

 

Solution

The Animation is based on the true story of a teacher who experienced a crisis that required the help of Education Support. For the animation to connect with the audience we utilised two main devices. Firstly, colour saturation, in the beginning we focus on a monotone colour palette that increased the intensity and bleakness of the scenes matching with the voiceover we then increase the use of a wider colour palette as the teacher receives support and begins to emerge back to a happier place. Secondly, we used abstract imagery to convey internal emotions and the feeling of a loss of control. This combined with character animation enabled us to show the internal abstract effects of deteriorating mental health with the impacts in the physical world

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TopCashback

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TopCashback

TV Advertising Campaign

Challenge

TopCashback exists to save its members as much money as possible on their everyday spending.

The brand has grown from a niche site that internet savvy shoppers use to save money, to a well-used site (ranked 245th in UK, Similar Web, 28th June 2020).

They approached us to create a TV advertisement which would stand out from the crowd, grab audience attention and deliver on their objectives to provide a clear explanation of what they do.

Solution

We decided to use white space and bold colour to focus the audience attention on the household brand names that Topcashback partner with across the UK. The use of a familiar mobile device helps explain their rewards site platform and created opportunities for characterful animation within the brand UI.

Nationwide Coverage

We manage a full service for television advertising from inception and concept through to final delivery via clearcast to all the major uk tv networks including Sky, Channel4, ITV and others. This serves views to millions of customers nationwide. 

Testimonial

"The advert is doing well and feedback has been positive - the advert achieved our main goals of simply telling people what we do."

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Resuscitation Council – draft

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Resuscitation Council UK

Animation Showing the Principles of Rhythm Recognition

Challenge and Solution

The Resuscitation Council (UK) is a UK-wide charity whose purpose is to save lives through effective, appropriate resuscitation. Saving lives is what motivates the charity to do it’s work.

The Resuscitation Council (UK) wanted to create two short educational animated pieces to supplement the European Paediatric Life Support (EPALS) Course they run.

The animations served as an additional resource for clinical delegates who are undertake the EPALS course as well as the instructors that teach on them. These are used to educate and explain specific topics from their course manuals in a more engaging way.

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Impetus: Young People from Disadvantaged Backgrounds

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Impetus

Young People from Disadvantaged Backgrounds

Challenge

Working with Impetus we created an animation highlighting their recent YouthJobsGap research, that investigates the struggle that young people from disadvantaged backgrounds face with employment. This animation was created to compliment their research into the link between education and employment outcomes. 

Solution

We developed an illustrative style that uses contrast to highlight the key facts from the report. The animation has been shared as part of a wider initiative to raise awareness with policy makers and influencers on the issues related to youth unemployment. 

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CW+: Awareness Campaign

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CW+, Chelsea & Westminster Hospital & West Middlesex University Hospital

Raising Awareness of Alcohol Consumption

Working with the great team at CW+ Chelsea & Westminster NHS Foundation Trust and West Middlesex University Hospital we created a series of animations, one for patients and one for specialist staff, to raise awareness of alcohol overconsumption.

The Brief

Working in partnership with clinicians and the Trust’s public health team we created a series of animation to support their alcohol harm reduction strategy.

The PHE data shows that we can do much more to support the community by raising awareness of the risks of alcohol consumption.

Solution & Outcomes

We created animated content for both patients and specialist staff. The patient animations play across NHS sites in outpatient waiting rooms.

We hope this work starts to create an easier conversation for specialist staff and visitors to the hospital setting so that alcohol consumption and misuse can be discussed more easily in a clinical setting. 

As part of #Stoptober, we are really happy to contribute to a positive message of moderation through these animations, including tips for accessing support if you think your alcohol consumption exceeds safe limits. 

Staff Animation

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