Level Up – Video Inspired Animation

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Level Up

Video Game Inspired Animation

Challenge

Originally created as part of an internal learning and development programme, we were tasked with designing something engaging and original.

Solution

Shamelessly inspired by the 8Bit video game generation, the final piece wears it’s influences proudly on its sleeve. From the character animation to the sound design, everything has a charming, gameified aesthetic that keeps viewers interested but not distracted. The video game metaphor wasn’t just superficial either. It was an integral part of the concept, with level ups and power ups, gained and utilised to carry the protagonists along on their journeys.

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Oakley: Energetic Motion Graphics

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Oakley

Energetic Motion Graphics

We worked with Oakley to create a motion graphics piece. This was used for internal comms within Oakley Europe to share the vision around the role out of global websites for the brand and their commitment to innovation in the retail experience.

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Krispy Kreme: Social Tool Kit

Krispy Kreme

Social Toolkit

Krispy Kreme creates little, delicious, melt-in-your-mouth pieces of joy and well, that’s a pretty good thing for a company to make. In collaboration with Krispy Kreme, we create visual content for their social media channels to inform, engage and entertain audiences. Our role in the content mix involves everything from raising awareness of new doughnut flavours to themed promotional content for campaigns across the year.

Hershey's March 2017

This campaign was a collaboration with Hershey’s for a new range of doughnuts. We created a concept playing on ‘successful double acts’ using fictional characters like Sherlock Holmes & Dr.Watson. The cookies and cream doughnut proved a huge success with an increase of 2,400 followers on Facebook and 2,400 followers on Instagram engaging 200,000 people with the creative campaign.

Haloween October 2017 & 2018

We created a series of seasonal festive animations inline with the point of sale creative. These campaigns are a central part of the festive calendar for Krispy Kreme and we always have some fun with spookily animated content to engage users.

Krispy Kreme

Bites March 2018

As part of the launch of a new product, we created characters for the new bites with simple design and motion. Our bites do a series of dance moves, watch movies together and more in a bid to grab your attention.

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The Royal Collection Trust – ‘Royal Day Out’

The Royal Collection Trust

The Royal Collection Trust

Guiding Users Through a 'Royal Day Out'

Challenge

The Royal Collection Trust came to us with a simple challenge. Reduce the amount of customer confusion and subsequent complaints associated with their ‘Royal Day Out’ ticket offer. With the Royal Household and Palaces drawing crowds of 10,000’s of people per annum from across the globe, the existing communications around the ticket type were not clearly sign posting what the ticket type offered, where to be and when for visitors.

We collaborated with the the Royal Collection teams across marketing, customer service and front of house to unpick the existing problem.

Solution

In collaboration we developed a brief to create consistency across off and online channels for email communications, web landing pages and printed leaflets. We reworked their existing information design to clearly demonstrate what the ticket type offered, icon design to create a strong universal visual language and graphic design layouts across maps, icons and infographics to provide a clearer customer journey. We tested working designs to establish a positive impact for internal customer service teams and end customers alike. Design thinking created a strong user centred design approach and solution.

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Impact

Informed by existing data from the Royal Collection Trust we established hard metrics around customer service complaint volumes, types of complaint and seasonal issues. This allowed us to benchmark the existing solution with 700 complaints in a given period with new data demonstrating 7-10 complaints across the same period having implemented a new design solution. A 90% reduction in associated issues.

The positive impact of the communications work and outcomes continue to be measured. The customer service teams report far fewer realtime complaints on the ground as a result of a consistent & friendly user experience across multiple touch points both pre and post ticket sales.

Royal Collection Trust Icons
Royal Collection

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Salmon & Trout Conservation: Communications Campaign

Salmon & Trout Conservation

Communications Campaign

Salmon & Trout Conservation is the UK’s voice for fish and water conservation. They are the only UK charity campaigning for wild fish and where they live. Their goal is for UK waters to continue to support abundant and sustainable populations of wild fish and all other water-dependent wildlife.

Infographics

The development of a visual language for the charity created infographics that convey important information in a visually engaging and memorable way. The campaign for Salmon & Trout conservation aims to encourage a shift to a production systems where the salmon farming industry and wild fish can thrive together.

The content will be used to drive positive change, raising awareness of the issues surrounding the wild salmon and sea trout population, which is brought about by commercial salmon farming operations in Scotland. The campaign has already started to see parliamentary action to consider industry reform. This will ensure a sustainable water environment to support an abundance of fish and other wildlife – for this and future generations to enjoy.

Salmon, Trout, Infographics, Salmon Farming
Salmon, Trout, Infographics, Salmon Farming

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IPSO: Annual Report & Infographic Design

Public Sector Animations

Independent Press Standards Organisation

The Independent Press Standards Organisation (IPSO) wanted to design a contemporary Annual Report for the organisation as well as a number of individual infographics to convey their process & approach to handling complaints using data from a selected period. How do we articulate the facts and figures of an Annual Report for all parties in a clear and concise way while presenting complex information in bite size chunks?

Solution

In collaboration with IPSO we created a contemporary design and layout for their 2016 Annual Report introducing infographic & icon design using a limited palette from their brand guidelines. The infographics, tables and other content needed to be clear and easy to understand.

Impact

Informed by existing facts, figures and other content from IPSO we created a visual style for the Annual Report and associated infographics that works harder to present the data in a meaningful way. The design and graphics have now been repurposed into multiple formats for PDF and social media channels.

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Go Compare: ‘Beat The Bills’ Campaign

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Go Compare

Undercover Arts & Go Compare approached us to help create and deliver a social campaign for their ‘Beat the Bills’ idea. The timelines were tight and the quick turnaround meant focusing our creatives to deliver a high quality campaign.

Go Compare Manifesto Infographic

Solution

After initial ideation and visualisation of early concepts we agreed to an approach using the ‘Beat the Bills’ working title. Working with research from Go Compare (which looked at categorising spenders into types such as ‘Boss’ ‘Brightside’ ‘Chilll’ and ‘Bargain’) we identified animals to represent each category of spender. Working with the Undercover team and the Go Compare brand guidelines we combined a mixed montage of photography with subtle animation to bring the campaign messaging and quiz mechanic to life.

Immersive soundscape

The measurable campaign elements including the landing page visits, meme shares and Woobox quiz mechanic proved a success and resonated with their target audience well. From a standing start the campaign engaged with an audience of 21,000 people through social media. The campaign further highlights Go Compare as a business committed to being a clear and unbiased price comparison website in the marketplace.

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Alzheimer’s Society – Report Findings

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Alzheimer's Society

Highlighting the Findings from the Patient and Public Involvement Impact Report

Challenge

The Alzheimer’s Society aims to transform the landscape of dementia forever. Creating a society where those affected by dementia are supported and accepted, able to live in their communities without fear or prejudice. Our role was to highlight the key findings from the Patient and Public Involvement Impact Report.

Solution

We created a film featuring volunteers, researchers and people suffering with dementia. The video was enhanced with motion graphics to call attention to key information.

Alzheimer Society people meeting featured image

More work for Alzheimer's Society

Find out more about this animated story to demonstrating the breadth of work the Alzheimer’s Society do to bring dementia out of the shadows and advance both awareness, research and the quality of care in our communities. 

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Thames Drones

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Thames Drones

Thames Property Photography

Thames Drones_feat

We created a new platform and brand as a joint venture with local business Thames Property Photography (whose Director is a qualified drone pilot). We created stylish logo, palette and symbol, as well as an animated identity for the new brand. We added a sonic logo and bespoke sound design which works well at the front of the Thames Drones Showreel.

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Motion Graphics Video: Spring 4

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Spring 4

Aerial Animation for a Property Conference

We worked with Spring 4 to create a motion graphics video for use online and at a major property conference in New York. With stunning helicopter footage we developed a strong video using infographics to share the footprint of acquisitions Spring 4 have made for their clients across the UK and in the Central London Market.

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