Tropical Biology Association: Online Conservation Training

Play Video

Tropical Biology Association

No Borders, No Limits - Online Conservation Training Courses

Challenge

Tropical Biology Association (TBA) train young conservationists by providing in-person field courses and training. However, these courses are often in high demand, with many applications submitted per place available on the courses. TBA is now offering online conservation training courses to reach a wider audience and allow more aspiring conservationists to develop core skills and make a difference in their country. 

Solution

We wanted this work for TBA to be unique and inspiring, as online training for practical conservation skills is a relatively new and undeveloped concept. 

The illustrations for this animation were composed using watercolour. The rich colours and paint strokes bring the animals and environmental scenes to life.

Conservation
Jungle

You might also enjoy...

Landscape Decisions Deben Soundings

Play Video

Landscape Decisions

Deben Soundings - Imagining the measure of change

Context

The Deben Sounding project provides a platform for collaboration and conversation around key issues concerning the changes in the estuary landscape and its communities.  The project focuses on an inclusive and holistic approach to land use decision-making, using a case study sit of the Deben estuary in Suffolk as they progress a new estuary management strategy.

Filming

The film follows three speakers as they explore the intentions and the outcome of this project. Having these individuals narrate the film allowed us to capture their excitement and passion for the project which creates a inspiring theme to the film. The combination of interviews with camera pans and drone footage were used to make the viewer feel like a participant in this project.

You might also enjoy...

Disney & National Geographic Channel: Explorer Series

Play Video

Disney & National Geographic Channel

Explorer Series

Challenge

Ineza Umuhoza Grace is an Eco-feminist, who believes in the sustainability of the ecosystem and in the power of women to lead change. She is the founder of the youth-led Rwandan non-profit The Green Protector and part of the United Nations Framework Convention on Climate Change.

Disney approached us to work with them to bring Ineza’s story to life using animation and film.  

Solution

We had the pleasure of working with Ineza on previous projects and knew that combining film to display her vibrant personality with frame by frame animation to articulate memories and concepts would create a visually compelling solution. We created strong rotoscoped transitions from film to animated sequences.  We really enjoyed working on this project highlighting the work of an inspiring eco-feminist. 

You might also enjoy...

Middle Child & 11 London: Sabika’s Story

Play Video

Sabika's Story

Middle Child & 11 London

Challenge

Middle Child and 11 London came to us to produce an animation for their client Christian Aid. They wanted to share the story of Sabika, representing all children in the Rohingya crisis. It has been five years since 720,000 Rohingya refugees fled violence, torture and death in Myanmar, and this animation was created to remind the public that this crisis is ongoing. 

Women and children are especially vulnerable in refugee camps, where violence, trafficking, flooding and fires are rampant. Christian Aid supports its partners, who have set up safe places for women and children within the refugee camp.

Solution

We decided to tell Sabika’s story using frame-by-frame and 2D animation. We designed the characters in detail, down to their clothing colours, to ensure the characters were easy to identify and the viewer could follow the story. 

We used paper dolls to represent the horrific act of family separation experienced by most refugee children. We felt this was the best way to represent this loss through the eyes of a child.

You might also enjoy...

Public Health England

M&C Saatchi

NHS and Public Health campaign 'Every Mind Matters'

Challenge

M&C Saatchi approached us to support them in a campaign for Public Health England and the NHS called ‘Every Mind Matters’ to raise awareness of mental health struggles and promote tools for better health and wellbeing.

Solution

Working with short clips of film footage we created simple animated content to highlight mental health issues and provide practical advise for better management of our health. The assets supported a TV campaign and were used across social channels. 

Play Video
Play Video

You might also enjoy...

St. James’s Place | Investment Beliefs

Play Video

St. James's Place

Investment Beliefs

Challenge

Working with St. James’s Place, the Uk’s largest local wealth management business, we created a film to explain their Investment beliefs and approach to running their funds. They wanted to zoom in on their core beliefs to better communicate how they deliver long term, sustainable returns.

One of these beliefs reflects their Responsible Investing Initiative. Responsible investing is the consideration of environmental, social, and governance factors (ESG) and their impact on both risk and return.

Solution

We created an interview style film, capturing the words of Andrew Shaw (Director of Strategy & Communications). Displayed alongside the live action, we used engaging motion graphics animation to support the words and meaning. 

By planning the animation at the script and storyboarding stage, we were able to ensure that the SJP message is at the core of the video – helping to guide the viewer and provide a clear understanding of the key messages.

Vibrant, subtle animations complimented Andrews words, as the video delivers an informative, vital message to its viewers.

You might also enjoy...

Id-Gene

Play Video

Breast Cancer Awareness Film

Sharing the moving stories of women diagnosed with breast cancer during pregnancy

Challenge

1 in 3000 women develop breast cancer during pregnancy. At this time, a woman’s body is changing rapidly, so detection is often difficult, and treatment choices are daunting. 

Our challenge was to produce a film raising awareness of breast cancer during pregnancy by sharing inspirational stories from mothers who have been through the heart-breaking journey. We ensured the end film was authentic and handled the filming process with sensitivity due to the delicate topic. 

Filming

We sat down and conducted an interview with four inspirational women who have experienced breast cancer during pregnancy. The filming location was in a hotel in London; this allowed the women to meet us and each other the night before and offered a relaxed environment to film the interview. We took a relaxed, unscripted approach to the interview, with minimal interviewer disruption, to allow the women to share their stories and create a conversational feel between them. 

We hope this film brings awareness to breast cancer during pregnancy and allows the inspirational women’s voices to be heard.

You might also enjoy...

What makes a Christmas advert

The magic behind a christmas advert

Dec 2021

2 min read

Over the years Christmas adverts have become more and more important, signifying the start of the festive season. Whilst most of us wait in great anticipation to see what has been created, creatives are racing behind the scenes to get their advert out on time! 

 

This year, TLM had the pleasure of working in collaboration with CIB to release an animated Christmas advert for Alpha Boilers; ‘Feels Like Home’. But what went on behind the scenes? We delve into the fundamentals of creating a magical and heart-warming Christmas advert. 

Narrative

A well-thought-out narrative is essential in the creation of a great Christmas advert. What was the process for coming up with the narrative?

The narrative was crafted in collaboration with CIB, intending to pull on the heartstrings and relate to the audience. Christmas is a time for loved ones, giving and celebration, so it was important that the narrative related to these key pillars.

 

The narrative was assembled in the storyboarding stage – check out our blog on all things storyboarding to learn more about this process. The approach at this stage was collaborative with lots of iterations to get the story right. As the animation had no voice over, the narrative needed to be told through the scene, characters, emotion, colour and sound. To achieve this each frame was carefully stitched together to create the final compelling story.

Emotion

Emotions are often heightened during the festive season, when values revolve around bringing people together. How did we capture the emotion in this advert? 

Colour was used as a key driver of emotion. Muted, cold tones kick off the story conveying sadness, which is then turned around at the peak where warm, vibrant colours express bliss and joy. 

Soundtrack

The soundtrack is another iconic element of a Christmas advert. Whilst CIB wrote and commissioned a bespoke audio track for ‘Feels Like Home’, how did we use the song to enhance the animation?

Yes, whenever you think of the big Christmas adverts, you immediately know the song which often reaches number one in the charts.


Having a track that was written for the advert, meant that the messages of the song aligned with the messages shown on screen. This was especially important in our advert as there was no voice over.
 

We also made sure that highlights in the track matched the key moments in the animation so that it really enhanced the feel and impact of the overall message.

Deadline

Getting your advert out early enough in the lead up to Christmas is essential. How did we cope with the strict deadline and make sure the animation was on track?

Being organised, from the very start is key. Working backwards from your deadline can show what needs to be done by when, and leaving a few days grace is a good idea to account for any unforeseen difficulties. Then, it’s important that your team are aware of these milestones and know what they need to do to reach them.

 

You may find that in order to reach the milestones, you will have to start working on your Christmas advert quite early on in the year. This certainly feels strange, but it will ensure a smooth runup to the crucial deadline.

Final Thoughts

Whilst there is a lot of competition when it comes to Christmas adverts, they all contain the same elements; organisation and hard work. If you are planning to release a Christmas advert for 2022, use our key components above and get planning now!

Check out the full ‘Feels Like Home’ Christmas advert here!

Subscribe to our Mood Board newsletter

GSCC

Play Video

Global Action for Debt Cancellation

Debt and Climate Campaign

Challenge

The Global Action for Debt Cancellation approached us to help them create at short notice an attention grabbing video to support their work at COP 26. They wanted to highlight their key message that there can be no climate justice without debt justice. Calling for the wealthiest countries to acknowledge the climate debt they owe the global south. 

Solution

We created a video combining film footage and animation. The carefully selected footage helps to position the subject matter as literal and relatable to a wide audience. Whereas, the animation helps to visualise concept and ideas in a way that the audience can engage with, recall and repeat to a wider audience amplifying the messages. The video was well received around COP 26 and continues to have high levels of engagement across the relevant social media channels.

You might also enjoy...

Illumina: NIPT

Play Video

Illumina

Non-Invasive Prenatal Testing (NIPT)

Challenge

Illumina asked to us to create a series of visual animations to explain their breakthrough genomic solution to prenatal testing. Non-invasive prenatal testing (NIPT) is an early genetic screening option for chromosomal conditions, providing testing at no risk to the mother or baby. These videos would be the first character animations under the new brand guidelines so would need to harness an emotive response whilst still maintaining a dynamic and scientific grounding.  

Solution

We created a series of 5 animations to help people understand what non-invasive prenatal testing is, why someone may want to be tested, and what you should do if you are considering this. 

The animations were designed to work for a global audience with character diversity and translation into 10 different languages. 

More in the series...

Chromosomal testing options & introduction to NIPT

Turkish: NIPT (hücresiz DNA testi olarak da bilinen invaziv olmayan prenatal test) nedir?

Play Video
Play Video

German: Interpretation der Ergebnisse eines nicht-invasiven Pränataltests (NIPT)

Understanding options for expanding prenatal genetic testing with NIPT

Play Video
Play Video

You might also enjoy...