Centric Software: Fashion Explainer

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Centric Software

PLM SaaS explainer

Challenge

Centric Software approached us with the task of creating an explainer animation for their software Centric PLM. Centric needed a video to explain to already interested potential customers the scope and range of the proposition.

Solution

As the animation audience is already marketplace informed and aware of Centric the animation could afford to have greater length and in-depth examination of the software. The style of the animation takes its lead from the existing brand guidelines and has a modern and innovative tone. The core animation has also been localised into 11 languages to best support local markets. 

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Translation

We also provided voiceover and on-screen text translations in 11 different languages for the animation. 

Some of which included Korean, Japanese, Thai, Russian and French. 

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‘Feels Like Home’ Christmas Advert

Alpha Family Christmas Dinner Scene
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'Feels Like Home' Christmas Campaign

TV and web advert for Alpha Boilers in collaboration with CIB

Challenge

In partnership with brand communication experts CIB, we were tasked with crafting a heart-warming and emotive Christmas Advert for renowned boiler and heating specialists, Alpha Heating Innovation.

It was imperative to provide a human, relatable story that focused on brand awareness over product explanation. The goal was to promote Alpha as the premiere boiler brand in viewers minds.

We created a 30 and 60 second cut for TV and a 90 second cut for web. 

Solution

Collaborating with CIB, we crafted a narrative that pulls on the heartstrings and that many families can relate to.

Rich, layered scenes with detailed frame-by-frame and 2D motion ensure the advert is incredibly sharable and appealing to a wide ranging audience.

Colour was used as a key driver of emotion throughout. Muted, cold tones are filled with warm vibrant colour to signify key beats of the story.

CIB wrote and commissioned a bespoke audio track that poignantly underscores the narrative, adding weight and emotion to the film.

 

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Click the image above to watch the 90 second extended cut

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Click the image above to watch the 30 second refined cut

Character sheet of Dad from Alpha Christmas Advert
Character sheet of Daughter from Alpha Christmas Advert
Character sheet of family faces from Alpha Advert

Planning and Concept

We started with concept work to detail character poses, expressions and the various outfits the cast would wear to clearly denote the change in time from Christmas Eve to Christmas day.

To create a believable environment we designed a floor plan of the house. This allowed us to carefully consider camera positions to make sure the framing was perfect. Keeping key details such as the boiler in focus while allowing the daughter to be seen running up the stairs were only achievable with careful planning.

Next we turned the floor plan into a 3D model of the house to further crystallise these perspectives and were used as illustration guides.

 

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Floor Plan for the Alpha Christmas Advert House
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Concept shot from Alpha Christmas Advert
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family eating dinner

Testimonial

We are thrilled with the result! Your team have put a tremendous amount of effort turning our script into a masterpiece. From the moment we sat down I could tell that The Like Minded fully understood the vision and it shows in the final production. It was wonderful working with you.
CIB LTD

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Understanding Society: Household Panel Study

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Understanding Society

Household Panel Study Explainer Animation

Challenge

Understanding Society is a household panel study. Essex University asked us to help them to create an explainer animation for their website and social media platforms. They wanted to help people to understand what household panel studies are and how they benefit us.

Solution

We created a 2D explainer animation using simple characters and illustrations to explain the process in a clear and concise way. 

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UCL Covid Longitudinal

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UCL

Covid Longitudinal Study

Challenge

UCL asked us to put together an animation about their Covid Longitudinal Study and the research that it entails. 

Covid-19 National Core Study investigates the short and long term consequences of the pandemic for physical and mental health, as well as its social and economic impacts. 

Solution

We created an animation explaining researchers work into finding out what Long COVID is and its effects. 

The animation explains how the National Core Study operates, and highlights key questions that the study aims to answer. 

The study involves members of the public who have had Long COVID and it looks at data from before and after the pandemic to determine the full impact of Covid 19.

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IEEFA

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IEEFA

Stranded Assets

Challenge

The Institute for Energy Economics and Financial Analysis (IEEFA) examines issues related to energy markets, trends, and policies. 

Since 2015, many companies have aligned their actions with the Paris Agreement, which has resulted in a decline in gas demand. As a direct consequence, the possibility of companies and governments ending up with stranded assets has increased. 

The IEFFA’s missions is to accelerate the transition to a diverse, sustainable, and profitable energy economy, which is why they asked us to create an animation to communicate their findings and warn investors to get their money out of gas.

Solution

We felt that a concept combing film and animation would help to best connect the audience to the subject matter. The first person footage would provide authenticity and humanise the messages, whilst animation could be used to demonstrate research and to explain concepts. 

We filmed the speaker on location in Sydney, Australia with a teleprompter in an outdoor setting. This enabled the presenter to look directly down the lense to the audience and minimised the need for jump cuts or a second camera perspective. 

 

 

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Barnardo’s: Rachel’s story

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Barnardo's

Rachel's Journey

Challenge

Barnardo’s approached us with a beautiful first hand account from one of their fostered children, Rachel. The interview was powerful and reminded us of some of the best examples of the incredible BBC listening project. Our challenge was to tell her story authentically so that it would be valuable for potential foster families, helping them to understand the emotions of children in the foster care system.

Solution

We wanted to create an animation style that brought to life the memories of Rachel, complimenting her story without competing against the voice. 

Using a combination of cel animation and 2D after effects we focussed on a fluid and dreamlike approach to the visuals to help portray her emotions. 

We were lucky to be able to talk with Rachel and the incredible team at Barnardos at every stage. We even asked Rachel to provide us with a sample of her handwriting so that we could accurately depict her writing on the screen. 

We loved working on this project. Thank you Barnardo’s and Rachel.

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St James’s Place Wealth Management: Responsible Investing

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St. James's Place Wealth Management

Earth 2050: A Sustainable Future

Challenge

St. James’s Place asked us to help them to explain their Responsible Investing initiative. 

The view that investment’s are valued by money alone is changing. Responsible Investing is about using money as a force for good. It is important to take environmental, social and corporate governance issues into consideration when investing, to create a better future for all.

Solution

Our animation jumps to 2050 and shows what the earth could look like if we changed our mindsets and respected the natural world. 

The animation goes on to explain how Responsible Investing can help drive the change to a future world worth living in.

Testimonial

"Many thanks for this. A great effort and really pleased with the results."
St. James's Place - Investment Communications

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UK Longitudinal Linkage Collaboration

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UK Longitudinal Linkage Collaboration

Longitudinal Studies Explainer Animation

Challenge

UK Longitudinal Linkage Collaboration (UKLLC) is a new collaboration between UK studies and research volunteers, linking their data with Covid-19 data from the NHS to improve and save lives. 

UKLLC have created a national research resource and wanted us to help people to understand how the collaboration works and to answer frequently asked questions. 

Solution

We created a detailed, informative animation for UKLLC to show how their data is collected and used, as well as highlighting the value created by the collaboration. 

The animation answers questions that people may have about the UKLLC such as “How will the data be used?”. The animation also shows how the data is carefully distributed only to approved researches that aim to benefit the public.

Challenge

UK Longitudinal Linkage Collaboration (UKLLC) is a new collaboration between UK studies and research volunteers, linking their data with Covid-19 data from the NHS to improve and save lives. 

UKLLC have created a national research resource and wanted us to help people to understand how the collaboration works and to answer frequently asked questions. 

 

Solution

We created a detailed, informative animation for UKLLC to show how their data is collected and used, as well as highlighting the value created by the collaboration. 

The animation answers questions that people may have about the UKLLC such as “How will the data be used?”. The animation also shows how the data is carefully distributed only to approved researches that aim to benefit the public.

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Speedo: Trees for Clean Seas

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Speedo

Trees For Clean Seas Campaign

Challenge

Speedo are focusing on reducing their carbon emissions and are vouching to plant 4 million mangrove trees by the end of 2022. They came to us to create a short animation to tell the story of their campaign and commitment to sustainability. 

Solution

We created a short engaging animation for Speedo to share across their social channels and website. The bright colours and striking graphic text was key in catching audiences attention and spreading the message of this important campaign. 

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UCL Closer: Learning Hub Demo

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UCL CLOSER

CLOSER Learning Hub Demo

Challenge

CLOSER’s (Cohort and Longitudinal Studies Enhancement Resources) role is to provide training and resources for students and early career researchers to maximise the use, value, and impact of longitudinal research.

CLOSER’s Learning Hub introduces users to longitudinal studies, demonstrates how they can be used to answer research questions, and aims to get more users to feel confident and able to analyse the data. 

CLOSER asked us to visually explain how to use their Learning Hub.

Solution

We created an informative animation to introduce UCL’s CLOSER Learning Hub and help people understand how to navigate the platform.

In the animation, we explain what longitudinal research is and how to conduct it using case studies and data from the Learning Hub.

The animation also teaches users how to effectively communicate their research to policy makers or the general public.

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