Illumina: eDNA Infographic

Illumina

Environmental DNA Infographic

Illumina came to us to create an infographic explaining environmental DNA (eDNA) sequencing, where analysis of DNA from organisms can tell us more about them without harming the environment. 

The infographic utilises a combination of painterly transitions and imaginative compositions to guide the reader seamlessly through the key information outlined.

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Junior Graphic Designer

Junior Graphic Designer

Post Date: October 2022

The Like Minded is a highly creative content agency working with large international clients. We champion authentic and captivating work, bringing brands to life with vibrant animation, film and design content.

We are looking for an entry level graphic designer to join our exciting studio in Marlow. The role requires experience of Microsoft PowerPoint, Adobe Photoshop, Illustrator and InDesign. You will be a quick learner in a fast-paced studio.

Role & Responsibilities

We are looking for a skilled entry level graphic designer to join our talented creative team. Your responsibilities will include:

  • To produce outstanding graphic design and branding content for a wide range of clients
  • Assist senior members of the team to successfully deliver design and branding projects 
  • Attend internal briefings and check in with senior members of the team throughout projects
  • Successfully use software including Microsoft PowerPoint, Adobe Photoshop, Illustrator and InDesign

Personal Attributes

We are looking for the following in a potential candidate:

  • Teamwork – Someone who understands and thrives in a team environment
  • Communication – It’s core to what we do. Keeps it simple, open & efficient
  • Attitude – It’s nearly always mindset that carries us over the line
  • Self Start – Find a way forward and we’ll help you find a solution
  • Attention to detail – These always matter
  • Time Management – Working efficiently to deadlines
  • An interest in film and photography would be beneficial

Rewards

  • A salary range from £22k-26k (gross per annum) depending on skills and experience
  • Location: High Street in Marlow, Buckinghamshire
  • Job Type: Full-time
  • Studio based 4 days a week with 1 day optionally remote
  • Hybrid working would be considered
  • Company pension
  • Annual training budget
  • Attendance at events

Software Skills

We are looking for someone competent using with the following software:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Microsoft PowerPoint

Why The Like Minded?

As a fast growing business, we know that we can only reach our goals by hiring brilliant people & nurturing them. We provide the type of hands-on experience that takes years to acquire in a larger agency. We also believe in having fun and developing curious minds along the way. Ready to make a move & be part of something purposeful?

To apply for the role please email your CV and cover letter to

PACE: Towards Hope

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Towards Hope

Parents Against Child Exploitation

Challenge

Parents Against Child Exploitation (PACE) is a charity that works with parents of children who have been exploited, by campaigning for policy change, training for professionals, and working with police and family services. PACE works with parents to outline the warning signs of child exploitation and supports families who find themselves in this situation. 

Solution

We produced a 2D character animation with the title Towards Hope, to bring PACE’s vision to life. PACE wanted to challenge the stigma surrounding child exploitation, so we worked closely with parents of children who have been exploited. Their voices are featured throughout the animation, sharing their stories and what it feels like to be blamed for this happening to their child. 

The heart balloons are included as a visual metaphor for the character’s mental wellbeing. Throughout the animation as the abuse increases the child’s balloon becomes deflated and dull, which has a knock-on effect for the family of the child. The balloons return to full and glowing at the end of the animation when the family has opened up about what they have experienced and received support.

Dark colours were used to portray sadness, shame, and blame, whereas light colours were used to show hope. We hope this animation is successful in its mission.

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Fauna & Flora International: What are nurdles?

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Fauna & Flora International

What are Nurdles?

Challenge

Fauna & Flora International (FFI), a wildlife conservation charity, came to us looking to create an explainer animation outlining the catastrophic impacts of nurdle pollution on the environment. Nurdles are small pieces of plastic that are melted down to create items such as food wrappers, disposable plastic bottles and clothing. 

Nurdles are increasingly being found in environments like oceans, rivers, streams and beaches. The oceans are especially vulnerable, with an estimated 11.5 trillion nurdles finding their way into the ocean yearly. 

FFI focuses on preventing nurdles from entering the ocean in the first place, as once they reach the ocean, they are nearly impossible to remove. 

Solution

We used mix media to create this animation and incorporated physical nurdles, using stop-motion techniques to show their scale and form. We animated the nurdles using the Dragon Frame software. The team enjoyed being physically hands-on while creating the stop-motion frames in the studio. 

We used a mixture of 2d and 3d animation. As well as incorporating filmed footage provided by FFI, showing the devastating impacts of nurdles on marine wildlife and environments.

We hope this video is successful in helping FFI bring awareness to nurdle pollution; it has so far had over 4 million views (November 2022).

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Northern Ireland Longitudinal Study

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Northern Ireland Longitudinal Study

Explainer Animation

Challenge

Northern Ireland Longitudinal Study (NILS) is a longitudinal study that accounts for around 50% of Northern Ireland households and covers 1/3 of Northern Ireland’s population. They chart people’s major life events including births, deaths, property information and migration. The data is used in a number of ways; by the government to influence policy and decision making and by councils to gain important insights.

Solution

We created a 2d explainer animation, packed with diverse characters and scenes. We carefully chose what information would be illustrated to make sure the animation is interesting and conveys the message that NILS wants to share with viewers.

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Barnardo’s: Baby and Me Service

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Barnardo's

Baby and Me Service

Challenge

Baby and Me is a service provided by a collaboration between Barnardo’s Cymru and Newport City Council. They offer vital support and guidance during and after pregnancy when safeguarding concerns are related to the baby. This work is a crucial lifeline for families, providing support when a baby is likely to be removed from care at birth and outlining positive steps that can be taken to ensure a baby remains with its family. Barnardo’s came to us to create an animation outlining the resources available within this service and examples of how they have previously helped families in these situations.   

Solution

We developed an illustration style using a light colour pallet, brush strokes and simple backgrounds to keep the audiences’ focused on the narration and main characters highlighted in this animation.  

We hope this project successfully highlights the important work this collaboration is doing for families and parents affected by this issue. 

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Bike Club

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Bike Club

Kids Bike Subscription Service

Challenge

Bike Club is a montly kids bike subscription service, that ensures children are always on the right size bike, without parents having to buy a number of bikes througout their childhood. As part of the subscription, members can exchange bikes as their child grows. Most of the bikes are pre-loved and refurbished, meaning each Bike Club bike saves 336Kg of CO2 compared to an owned bike.

Solution

Bike Club came to us to produce a character explainer animation to let people know how the subscription works and the benefits of being a member. 

We wanted to make this animation engaging and easy to follow, so the script is light and fun with quirky bike character names and phrases. In addition, the backgrounds are minimal to highlight the characters and the message that Bike Club wanted to share. 

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Syngenta Biodiversity Sensor

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Syngenta Group

The Biodiversity Sensor Project

Challenge

Biodiversity is declining at a fast rate, which has a negative impact on agriculture and farming practices. Syngenta Group collects data to better understand species and how to protect them. 

Syngenta Group recognised a gap in technology for reliably gathering continuous biodiversity data, so they launched the Biodiversity Sensor Project, a system created to collect biodiversity data at a low cost, 24/7 automatically.

Solution

Syngenta Group came to us to produce an energetic film to deliver the Biodiversity Sensor Project, showing how the sensor works and how it will help to make a difference in capturing biodiversity data. 

We used a combination of 3D animation of the sensor, curated stock footage and green screen footage of butterflies to give the film a 3D effect. 

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Tropical Biology Association: Online Conservation Training

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Tropical Biology Association

No Borders, No Limits - Online Conservation Training Courses

Challenge

Tropical Biology Association (TBA) train young conservationists by providing in-person field courses and training. However, these courses are often in high demand, with many applications submitted per place available on the courses. TBA is now offering online conservation training courses to reach a wider audience and allow more aspiring conservationists to develop core skills and make a difference in their country. 

Solution

We wanted this work for TBA to be unique and inspiring, as online training for practical conservation skills is a relatively new and undeveloped concept. 

The illustrations for this animation were composed using watercolour. The rich colours and paint strokes bring the animals and environmental scenes to life.

Conservation
Jungle

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Disney & National Geographic Channel: Explorer Series

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Disney & National Geographic Channel

Explorer Series

Challenge

Ineza Umuhoza Grace is an Eco-feminist, who believes in the sustainability of the ecosystem and in the power of women to lead change. She is the founder of the youth-led Rwandan non-profit The Green Protector and part of the United Nations Framework Convention on Climate Change.

Disney approached us to work with them to bring Ineza’s story to life using animation and film.  

Solution

We had the pleasure of working with Ineza on previous projects and knew that combining film to display her vibrant personality with frame by frame animation to articulate memories and concepts would create a visually compelling solution. We created strong rotoscoped transitions from film to animated sequences.  We really enjoyed working on this project highlighting the work of an inspiring eco-feminist. 

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