Marie Curie & RCGP

Marie Curie People Talking Daffodil
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RCGP & Marie Curie

Charity Animation to Support the Launch of Daffodil Standards

Moving Marie Curie daffodil image

Challenge

One of the most challenging aspects of the brief was the 3-week timeline from the initial brief.

Our brief was to create a charity animation to support the launch of the Daffodil Standards, a new framework for GP’s and Medical Practices to support patients with a terminal illness.

Created by Marie Curie and the Royal College of General Practitioners, the animation needed to explain the areas of support and the training offered.

The goal of the animation is to encourage the audience to find out more information and to download the toolkit.

Solution

The animation was designed to be informative but not a full in-depth explainer video with attention paid to the visual and sound design.

The sound design was enhanced with a voiceover provided by the Actor David Tennant, a friend and supporter of Marie Curie.

We created an engaging character animation to depict the role of The Daffodil Standards in a medical practise and the interaction with patients and families. The Daffodil as the emblem of Marie Curie featured throughout the animation as a backdrop and prop to the characters.

Testimonial

"The Like Minded delivered a great quality animation for us to a very tight deadline. They accommodated our amends and comments very good-heartedly, and they were quietly efficient with things like booking studio slot for the voice over. We certainly hope to use them again in future."

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eviivo: Software Explainer Animation

Eviivo Software
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eviivo

A Unique Brand Series of Software Explainer Animations

Challenge

eviivo’s comprehensive software suite offers a powerful platform to help hoteliers and guesthouse owners run their establishments. We were tasked with creating a series of engaging software explainer animations highlighting the key features. The client also required language versions for specific European countries where the platform is used.

Solution

Working with the team at eviivo we developed a blended approach where illustrated brand mascot ‘Wooly the sheep’ helped guide users through visuals from the actual platform. We developed a characterful 2d aesthetic that aligned with their existing brand palette.

Chaptered Content

Specific videos were created to focus on the different areas of Eviivo’s platform. Rather than each being about a specific section of the UI, the covered user journeys through a certain topic such as ‘Booking Managment’ or ‘Rates & Promos’. This provided each video with a more natural flow.

Engaging Characters

Walkthrough explainers have a tendency to become quite dry when viewing for long periods. To avoid this, we balanced the UI sections of the video series with a peppering of lighthearted characterful animation.

These sections also helped to personify customers and hoteliers, providing a human (or sheep’s) response to the slick UI portions of the explainer animations.

software explainer animations
software explainer animations
software explainer animations

UI Interaction

Each UI was rebuilt from scratch to match the eviivo platform. This allowed the client to suggest subtle tweaks to screens, in order to focus the users’ gaze or reduce screen clutter that was irrelevant to video’s purpose.

With full control over the cursor, camera and the UI elements themselves, we could provide the viewer with the precise journey experience that eviivo intended.

Dynamic UI Builds

Another benefit of rebuilding each UI screen (as opposed to using screen capture for example), was the ability to animate engaging transitions. This not only generates a more interest to otherwise fairly flat sections of video, but also helps create a clear bridging point where the screen changes to a screen that is more than one click away.

The eviivo suite is implemented in a host of other countries. For this reason, it was essential that the software explainer animations be easily translatable into a selection of other languages. This was a much more efficient process due to the fact that we had recreated the entire set of UI screens. We were able to change each UI without having to recreate, maintaining a level of consistency across all of the animations created.

Brands that we created to populate the suite, as well as whimsical customer names, all tailored to make them relatable to each country. Should the client have desired, this could have been taken further, customising characters, buildings and landscapes for each demographic.

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KalamTech: Human Heroes: Marie Curie

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KalamTech - Human Heroes: Marie Curie

Animated Learning Content for KalamTech's Educational App

Challenge

KalamTech have created an educational app focussed on real life “human heroes”. We were tasked with creating the animated learning content for the life story of Marie Curie. The content needed to be engaging, accessible for a primary school aged audience and in-keeping with the 3D environments within the app.

Design

As a studio we have significant experience of designing educational animations and animated learning content. We utilised this to understand how to design with a primary school aged audience in mind.

The central character of Marie Curie is created with a large head in order to increase the viewers focus on the eyes and mouth of the character, enhancing empathy and connection. This was also of importance due to the relatively limited range of character motion in the animations that enabled a focus on Marie Curie and the key elements of each scene in order to enhance memory recall within the learning section of the app.

Sound

The animation itself was narrated by the BAFTA award winning actor Miriam Margoyles best known by the audience for her role in Harry Potter. Margoyles narration provided a rich and characterful soundscape across the 15 minutes of animation.

Impact

Since launching on the app store the Marie Curie content has received a 4.7 out 5 rating. The animations themselves have proven to be highly engaging with the target audience, as part of multimedia learning and as a standalone film

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Methodist Homes – Moment of Joy: Sally’s Story

Sally music from MHA Sally's Story
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Methodist Homes

Moment of Joy: Sally's Story

The Like Minded Sally's Story Moment of Joy MHA Dementia
Cel Animation Break Down MHA Sally's Story
Sally's Story MHA Character Concept Art
MHA Sally's Story Moment of Joy Concept Art

Challenge

We collaborated with the MHA – a charity providing care and support for older people across the UK. They approached us to create an animation as part of a campaign to raise awareness of music therapy in dementia care. The MHA wanted to generate charitable funds to allow a greater number of older people to benefit from their music therapy service.

Solution

Collaborating with the MHA team we developed a script and narrative story centred around an older lady in care, called Sally.

Sally has led a full, happy life and now lives with dementia. While she is able to communicate her needs, she often appears anxious and agitated. When she attends music therapy sessions, songs like Nat King Coles ‘Unforgettable’ help Sally access happy memories from younger married life.

We wanted to use emotive animated storytelling and traditional frame by frame animation techniques to give the piece a unique feel. We hope this acts as a catalyst to engage people through social media and provides more opportunity for people living with dementia to have access to music therapy and Moments Of Joy as part of the BBC Music Day.

Testimonial

"It was a great animation to work on, I had lots of fun with it and it was for a good cause which makes the effort put in to it, 10 times more rewarding at the end."
Andrea - Illustrator & Animator at The Like Minded

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Together For Short Lives

Together For Short Lives
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Together For Short Lives

Animation for the Annual Fundraising Gala

Nominated: 'Most Innovative Use of Video or Animation'


Digital Entrepreneur Awards 2016

Animation to support children’s charity ‘Together for Short Lives’. This animation was designed for use at the charity’s annual fundraising gala as well as online.
The brief was to show what it’s like to be the parent of a terminally ill child, we did this by quite literally placing the viewer in their shoes.

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Barnardo’s: Billy’s Story

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Barnardo's: Billy's Story

Charity Animation

Challenge

Vulnerable children in society are often faced with multiple overlapping challenges including problems at home and school. Various agencies designed to offer support are often overstretched creating a backdrop of inconsistent care.

Our challenge was to create a charity animation using the true story of a boy named Billy. The animation is for an audience of politicians and policymakers to be shown at the annual political party conferences. Thereafter the Barnardo’s: Billy’s Story animation will be used to extend understanding of the problem with a wider audience across social media channels.

Solution

We blended 2D animation techniques with elements of traditional frame-by-frame animation to create emotive first and third-person perspectives. The limited motion of the characters enables the viewer to focus on the important moments of each scene without distraction.  Changes in the saturation of colours through the animation mirror the rise & fall of emotions to help guide the viewer into the shoes of Billy, to better understand his challenges.

Testimonial

"Thank you so much to you and all your team for your hard work on the animations – they landed really well at the Party Conferences and we’ve had some great feedback."

More work for Barnardos

Find out more about the film created for Barnardo’s new app made in conjunction with FutureGov and Journey. The film’s aim is to communicate the challenges faced by young adult care leavers; the role of Journey and its potential impact to an audience of policymakers, investors and end users.

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Alzheimer’s Society 40th Anniversary

Alzheimer Society people meeting featured image
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Alzheimer's Society 40th Anniversary

Animated Story Showing Work by Alzheimer's Society

Challenge

To create an animated story to demonstrate the breadth of work the Alzheimer’s Society do to bring dementia out of the shadows and advance both awareness, research and the quality of care in our communities. Working with the brand team we developed a strong narrative piece of animated content for this charity animation.

Solution

Working with The Alzheimer’s Society we developed a character animation to share their story, a story that started in 1979 when 3 people sat together to create change in dementia care. On the Alzheimer’s Society’s 40th Anniversary, we celebrate the care, support and expertise of their teams across volunteer, research and extended care networks to take us one step closer to a life without Dementia.

The animation was narrated by the award-winning actor Hugh Bonneville, best known as Lord Grantham in the Historical Drama Downton Abbey.

View more work for Alzheimer's Society

Find out more about this film created for Alzheimer’s Society, highlighting the key findings from the Patient and Public Involvement Impact Report.

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BirdLife – Conservation Awareness

BirdLife Conservation & Environment Awareness Animation
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BirdLife International

Raising Awareness of Bird Conservation, Habitat Protection and Biodiversity

Challenge

As a global partnership of conservation organisations, BirdLife has a duty to promote awareness about the dangers facing the world’s population of Birds.

BirdLife required an emotive and engaging explainer animation to educate viewers about the impact humans have on birds’ habitats and ecosystems, as well as spread awareness about the work that BirdLife has been undertaking since the partnership’s inception in 1922.

The animation was to be used initially at an international exposition and online.

Solution

We created a vivid, layered approach that harmoniously blended 2d animation techniques with elements of traditional frame-by-frame animation to create believable scenes and birds.

Seamless transitions and a dynamic camera ensured a rhythm and pace. We also added dynamic lighting, camera focal blur and textures throughout in order to create depth to each scene and helping to guide your eye.

Finally, Emmy award-winning actor Jane Alexander brought a level of authority and integrity to the voiceover.

BirdLife animation was hugely successful with both client and audience, provoking an emotive response.

More work for BirdLife

Find out more about this animation highlighting BirdLife & Trillion Tree’s work investing the teams behind bold forest landscape programmes that are ensuring the conservation of world’s tropical forests. 

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REACT Lila’s Story

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REACT - Lila's story

Improving the quality of life for children with life-limiting illnesses

Challenge

We worked with the team at REACT to develop a compelling story to raise awareness of the issues facing terminally ill children and their financially disadvantaged families. The needs of children, young people and their families are varied and complex but the story needed to be simple, direct and treated with care.

Solution

The REACT team shared anecdotes and insight that they’d learned over many years working with families of children with life limiting conditions. Though every case is different, we used this insight to craft a story that reflects in some small way, the shared experience of many families in a similar situation. Everything from script writing and story, through to character design and sound was informed by what we learned from the people who deal with this on a daily basis.

These stories can be difficult to listen too and it was imperative that the subject matter was treated with care and sensitivity. It was important to demonstrate the strength and resilience of these families in the face of enormous difficulty and heartache.

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Testimonial

"Fabulous service. The team made a fantastic animation for our charity and we could not be happier with it. It was sensitive, emotive, and completely surpassed our expectations. Thank you!"

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MagLense: Wireless Impact Changing

MagLense
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MagLense Wireless Impact Charging

Animation Explaining the Technological Breakthrough of Wireless Impact Charging

Challenge

MagLense – a breakthrough in body wireless power transfer, from the product design and development firm, Cambridge Consultants; is set to revolutionise the world of medical implants and consumer wearable devices.

The goal of the project was to inspire an audience of engineers and investors whilst explaining the technology behind MagLense.

Solution

The terminology and content was aimed at an audience with an already high level of experience in the sector. Therefore, the animation was less about appealing to the layman and more about presenting complex information in a visually stimulating capacity, whilst remaining clear and precise.

We allowed the voice-over to take the lead for the majority of the animation, with the dot motif creating relevant visuals. In some of the more in-depth, complicated sections, charts were employed for a further understanding of the technology involved.

MagLense Graph
MagLense Technology Animation

Testimonial

"We were delighted with The Like Minded and their ability to interpret a complex proposition, creating an informative and engaging video."

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