BirdLife & Trillion Trees

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BirdLife & Trillion Trees

Sustaining Tropical Forests is Vital for the Planet

Challenge

The BirdLife Forest Landscape Sustainability Accelerator is investing in the teams behind bold forest landscape programmes that are ensuring the conservation of world’s tropical forests. Helping them access the knowledge and space to create new, sustainable funding models.

Our animation needed to show the effects of good and bad decision making and the interdependencies of local economies and the environment. However, it needed to also engage the viewer with the beauty of tropical rainforests.

Solution

We wanted to build on the legacy of games such as Carcassonne and Sims to build an interactive games based landscape that would immerse the viewer in the decision making process. We achieved this by creating a 3D environment divided into hexagons with decisions and consequences of each move played out across the animation.

To ensure that the tropical forest landscape environment felt natural we created changing weather and lighting patterns, overlaid a rich sound landscape and complimented the 3D animation with hand drawn 2D animation closeups of human and animal interactions.

More work for BirdLife

Find out more about this animation celebrating World Migratory Day 2020.

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UCL: Gender Stereotypes: Anti-Fairytale

Gender Stereotypes: Anti-Fairytale
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UCL Millennium Cohort Study

Gender Stereotypes: Anti-Fairytale

Challenge

Research from the Millennium Cohort study considering the career aspirations of 7-14-year-old children highlighted a significant gender bias in the types of jobs boys and girls wanted to in later life.

Our challenge with ‘gender stereotypes: anti-fairytale’ was to bring the research to life through animation and create something both educational and engaging to our audience.

The project was aimed at two audiences; ages 7-11 and ages 11-14. The focus of this case study is on the latter.

Solution

We based our content in a fictional fairytale setting that challenged and poked fun at the stereotypical tropes commonly associated with this genre. We combined bold, familiar characters with subtle humor that played off of the audience’s preconceptions of the characters.

We extended the impact of the animation by creating a suite of learning content that could be easily deployed in schools and homes across the country.

Outcomes

The animation and learning content was released to schools nationally throughout 2019.

Lip Syncing

Implementing a vlogger as the narrator of the story meant that the intro and outro to the video required lip syncing.

Ensuring that the character’s movements complemented the words being said and timed correctly was essential in creating a believable narrator.

Toolkit Content

To ensure that the children engaged with the project and thought about what they had watched, we produced a Gender Stereotypes: Anti-Fairytale themed toolkit of activities that could be implemented in the classroom or at home. These ranged from quiz cards, to posters, to ‘create your own anti-fairytale’ frameworks.

Gender Stereotypes: Anti-Fairytale
gender stereotypes: animals

Gender Stereotypes: Animals

The aim of this animation was to bring the Millennium Cohort study’s research to life for an audience with an age range of 7-11 years old. It highlights the impact of gender stereotypes using animal characters and creating a suite of learning content that could be easily deployed in schools and home across the country.

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The FCA: PPI Explainer Animation

PPI Campaign
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The Financial Conduct Authority

PPI Explainer Animated Series for the FCA

Challenge

As part of a large communications campaign the FCA commissioned a series of animation explainers about PPI. Payment protection insurance (PPI) can cover loan, mortgage, credit card or other credit repayments if consumers are unable to meet them in certain situations, such as being made redundant or not being able to work because of an accident or illness.

An estimated £50 billion worth of PPI policies were sold before 2009, an unknown proportion of which were mis-sold. It developed into the biggest issue of financial mis-selling in recent years and has significantly damaged public trust in financial institutions. 

Distilling a complex set of issues into easily shared and useful videos was our primary challenge. We had to ensure we answered questions around PPI for consumers in a simple way.

Solution

The animation utilises the FCA colour palette to create a simple and engaging set of explainers that are now used across the FCA website landing pages.

Impact

The overall campaign is now live. The perceived open-ended nature of the current complaints-led approach to PPI contributes to a significant degree of consumer inertia, as it does not push or incentivise consumers to check if they had PPI, consider if they have any concerns, and/or progress their complaints promptly where dissatisfied.

With an overall deadline now in place for final complaints regarding PPI, we hope to ensure that any rebates due to consumers as a result of mis-selling are awarded swiftly.

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Level Up – Video Inspired Animation

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Level Up

Video Game Inspired Animation

Challenge

Originally created as part of an internal learning and development programme, we were tasked with designing something engaging and original.

Solution

Shamelessly inspired by the 8Bit video game generation, the final piece wears it’s influences proudly on its sleeve. From the character animation to the sound design, everything has a charming, gameified aesthetic that keeps viewers interested but not distracted. The video game metaphor wasn’t just superficial either. It was an integral part of the concept, with level ups and power ups, gained and utilised to carry the protagonists along on their journeys.

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Oakley: Energetic Motion Graphics

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Oakley

Energetic Motion Graphics

We worked with Oakley to create a motion graphics piece. This was used for internal comms within Oakley Europe to share the vision around the role out of global websites for the brand and their commitment to innovation in the retail experience.

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Krispy Kreme: Social Tool Kit

Krispy Kreme

Social Toolkit

Krispy Kreme creates little, delicious, melt-in-your-mouth pieces of joy and well, that’s a pretty good thing for a company to make. In collaboration with Krispy Kreme, we create visual content for their social media channels to inform, engage and entertain audiences. Our role in the content mix involves everything from raising awareness of new doughnut flavours to themed promotional content for campaigns across the year.

Hershey's March 2017

This campaign was a collaboration with Hershey’s for a new range of doughnuts. We created a concept playing on ‘successful double acts’ using fictional characters like Sherlock Holmes & Dr.Watson. The cookies and cream doughnut proved a huge success with an increase of 2,400 followers on Facebook and 2,400 followers on Instagram engaging 200,000 people with the creative campaign.

Haloween October 2017 & 2018

We created a series of seasonal festive animations inline with the point of sale creative. These campaigns are a central part of the festive calendar for Krispy Kreme and we always have some fun with spookily animated content to engage users.

Krispy Kreme

Bites March 2018

As part of the launch of a new product, we created characters for the new bites with simple design and motion. Our bites do a series of dance moves, watch movies together and more in a bid to grab your attention.

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The Royal Collection Trust – ‘Royal Day Out’

The Royal Collection Trust

The Royal Collection Trust

Guiding Users Through a 'Royal Day Out'

Challenge

The Royal Collection Trust came to us with a simple challenge. Reduce the amount of customer confusion and subsequent complaints associated with their ‘Royal Day Out’ ticket offer. With the Royal Household and Palaces drawing crowds of 10,000’s of people per annum from across the globe, the existing communications around the ticket type were not clearly sign posting what the ticket type offered, where to be and when for visitors.

We collaborated with the the Royal Collection teams across marketing, customer service and front of house to unpick the existing problem.

Solution

In collaboration we developed a brief to create consistency across off and online channels for email communications, web landing pages and printed leaflets. We reworked their existing information design to clearly demonstrate what the ticket type offered, icon design to create a strong universal visual language and graphic design layouts across maps, icons and infographics to provide a clearer customer journey. We tested working designs to establish a positive impact for internal customer service teams and end customers alike. Design thinking created a strong user centred design approach and solution.

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Impact

Informed by existing data from the Royal Collection Trust we established hard metrics around customer service complaint volumes, types of complaint and seasonal issues. This allowed us to benchmark the existing solution with 700 complaints in a given period with new data demonstrating 7-10 complaints across the same period having implemented a new design solution. A 90% reduction in associated issues.

The positive impact of the communications work and outcomes continue to be measured. The customer service teams report far fewer realtime complaints on the ground as a result of a consistent & friendly user experience across multiple touch points both pre and post ticket sales.

Royal Collection Trust Icons
Royal Collection

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Salmon & Trout Conservation: Communications Campaign

Salmon & Trout Conservation

Communications Campaign

Salmon & Trout Conservation is the UK’s voice for fish and water conservation. They are the only UK charity campaigning for wild fish and where they live. Their goal is for UK waters to continue to support abundant and sustainable populations of wild fish and all other water-dependent wildlife.

Infographics

The development of a visual language for the charity created infographics that convey important information in a visually engaging and memorable way. The campaign for Salmon & Trout conservation aims to encourage a shift to a production systems where the salmon farming industry and wild fish can thrive together.

The content will be used to drive positive change, raising awareness of the issues surrounding the wild salmon and sea trout population, which is brought about by commercial salmon farming operations in Scotland. The campaign has already started to see parliamentary action to consider industry reform. This will ensure a sustainable water environment to support an abundance of fish and other wildlife – for this and future generations to enjoy.

Salmon, Trout, Infographics, Salmon Farming
Salmon, Trout, Infographics, Salmon Farming

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IPSO: Annual Report & Infographic Design

Public Sector Animations

Independent Press Standards Organisation

The Independent Press Standards Organisation (IPSO) wanted to design a contemporary Annual Report for the organisation as well as a number of individual infographics to convey their process & approach to handling complaints using data from a selected period. How do we articulate the facts and figures of an Annual Report for all parties in a clear and concise way while presenting complex information in bite size chunks?

Solution

In collaboration with IPSO we created a contemporary design and layout for their 2016 Annual Report introducing infographic & icon design using a limited palette from their brand guidelines. The infographics, tables and other content needed to be clear and easy to understand.

Impact

Informed by existing facts, figures and other content from IPSO we created a visual style for the Annual Report and associated infographics that works harder to present the data in a meaningful way. The design and graphics have now been repurposed into multiple formats for PDF and social media channels.

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Go Compare: ‘Beat The Bills’ Campaign

Place Holder

Go Compare

Undercover Arts & Go Compare approached us to help create and deliver a social campaign for their ‘Beat the Bills’ idea. The timelines were tight and the quick turnaround meant focusing our creatives to deliver a high quality campaign.

Go Compare Manifesto Infographic

Solution

After initial ideation and visualisation of early concepts we agreed to an approach using the ‘Beat the Bills’ working title. Working with research from Go Compare (which looked at categorising spenders into types such as ‘Boss’ ‘Brightside’ ‘Chilll’ and ‘Bargain’) we identified animals to represent each category of spender. Working with the Undercover team and the Go Compare brand guidelines we combined a mixed montage of photography with subtle animation to bring the campaign messaging and quiz mechanic to life.

Immersive soundscape

The measurable campaign elements including the landing page visits, meme shares and Woobox quiz mechanic proved a success and resonated with their target audience well. From a standing start the campaign engaged with an audience of 21,000 people through social media. The campaign further highlights Go Compare as a business committed to being a clear and unbiased price comparison website in the marketplace.

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