Music Composer and Sound Designer Alex Tarrant shares an insight into the world of sound

Music Composer & Sound Designer Alex Tarrant shares an insight into the world of sound

Nov 2022

5 min read

"Without music, life would be a mistake" Friedrich Nietzsche

At The Like Minded, we couldn’t agree more! Sound design is an essential element that can make or break creative content but is often overlooked. We take great pride in embracing sound design to produce animation and film that bring emotive stories to life and create a lasting connection with audiences.

 

In this month’s blog, we are handing over to Alex Tarrant, a talented Sound Designer and Music Composer who we regularly collaborate with. Alex shares the intricacies of composing music using virtual instruments, how to produce authentic custom sound designs for animation and his ability to think outside the box when it comes to recreating unique sounds. 

 

Take it away, Alex…

By Alex Tarrant

From Ancient Greek Theatre to contemporary film and media, music has served as an integral part of enhancing visual performance for Millennia. A modern-day professional composer is expected to possess several skills in addition to music composition, including technical proficiency in music production and a deep understanding of sound design. It is common for the responsibility of music score, sound design, foley (everyday sound effects) and voice-over enhancement to fall to a single audio professional.

 

It probably comes as no surprise that your emotions are frequently manipulated by the media. Music is an effective tool for leading your emotions in different directions; whether a particular sound is used to induce a feeling of sadness or an upbeat dance music track is used in an advert to get you hyped for the latest product, the fact remains that by hearing certain sounds we immediately know how we should feel.

 

In the modern technological age, Composers and Sound Designers can flex their skills and flourish more than ever thanks to advancements in digital technology. Access to powerful computer hardware and production software (known as Digital Audio Workstations, or DAWs) has never been so readily available. But perhaps the greatest perk we have now is the ease of collaboration. It has never been so simple for a filmmaker to commission an audio professional for custom music scores, sound design and foley work.

Virtual instruments 

A virtual instrument is any real instrument recorded and imported into a software sampler, such as Kontakt. This enables us to “play” the instrument simply using a MIDI keyboard. The abundance of virtual sampled instruments on the market has given composers unprecedented artistic freedom to create music that would otherwise have been immensely challenging, if not impossible. Composers now have almost any instrument at their fingertips, including full orchestral ensembles, and are an essential part of any modern composers’ toolkit.

 
 

Thinking outside the box: recreating the Inanga

Despite the large selection of virtual instruments available on the market, some occasions require improvisation. One such example of this, within a project at The Like Minded, occurred during an animated piece on climate change awareness for the International Institute for Environment and Development (IIED), titled Untold stories of climate change loss and damage in the LDCs: Rwanda. 

 

During the early stages of the project, we conducted thorough research on the region, culture, language and music styles. In this case, we discovered that a popular traditional instrument within Rwanda, Uganda and Burundi is a six (or more) stringed plucked instrument called an “Inanga”. Unfortunately, it seemed impossible to get hold of an Inanga in the UK, and there were no virtual instruments available on the market. It was time to think outside the box and look at ways to re-create the sound an Inanga produces. 

Trying to achieve the warm tone of the Inanga with an acoustic guitar proved unsuccessful due to the thinner strings used on a guitar. Eventually, it was an old cello that saved the day. By plucking the two thickest nylon strings on the cello and tuning them to the notes traditionally used by an Inanga, I was able to create a close resemblance to the warm tone of the Inanga strings. I recorded these plucked notes, added some digital processing, and created my own virtual Inanga used in the final film. 

 

Although this virtual Inanga was only used within the first ten seconds of the soundtrack, going that extra mile proved worthwhile as it was effective at setting the initial soundscape and injecting a level of cultural authenticity into the piece.

Creating atmosphere: sound design for animation

Creating an immersive experience is a crucial consideration for any piece of film and no less important for a short-animated film or explainer video. In a world full of distraction and an overload of content thrown at us, most of us are guilty of short attention spans!

 

Holding the viewers’ interest has never been so challenging or important. The soundscape plays a critical role in bringing the animation to life and creating an immersive experience, drawing the viewer in and making them feel connected to the performance. Some examples of background soundscape elements are weather (wind, rain, thunder), crowd chatter, traffic noises and rainforest ambience.

 

It is capturing these sounds that often involves heading out with a microphone and a handheld recorder and manually recording the ambience or whatever sound you need. One project for Evans Cycles featured a scene that required a bike trip to the nearest dirt track to execute some skids! Even when travelling, I like to grab a few recordings of the ambience of the local environment, whether it be rainforest or bustling city. (This also is a great excuse to go on holiday!).

On other occasions, sounds can be designed within the DAW using a synthesizer. The video below features a scene from Sabika’s Story and shows the whistling wind sound being produced using a software synthesizer called Xfer Serum.

Play Video

Making it authentic 

Many projects I’ve had the pleasure of working on with The Like Minded have had the mission of raising awareness of issues faced by a specific nation or group of people. Therefore, one of the first tasks is to research the culture in question. The initial focus is on the traditional music associated with the culture, the key instruments, the percussion style used, common rhythm patterns and so on.

 

Untold stories of climate change loss and damage in the LDCs: Solomon Islands, another example from the IIED Climate Change Series, benefited from this initial research because we learned that the traditional music of The Solomon Islands consists of pan flutes and acoustic guitars. These were used in the music score for the animation along with a light piano score which evolves into an emotional crescendo as the film progresses. The client feedback was great; they commented on the music’s good cultural fit.

 
 
 

A team effort

Sound design and music composition can often be a solitary endeavour, so frequently communicating with clients and listening to their feedback can be a game changer. Listening to the ideas of others can spark new ideas of your own and lead you down an interesting path that you wouldn’t have otherwise considered.
 

Before reaching the audio stage, the animation was produced by a talented team of people, including illustrators, animators and VFX compositors, so I definitely feel a level of responsibility when implementing the soundscape. But ultimately, it’s incredibly fun and rewarding to add those finishing touches to the project, bring the film to life, and play a small part in helping the client to deliver their message.

Final thoughts 

We want to give a big thank you to Alex for welcoming us into his world of music composing and sound designing. We hope that next time you embark on a creative journey, you will have some insights into how sound can elevate any piece of creative content. 

For other creative tips, tricks and trends check out our other blog posts. 

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Restor: Content Partner

Restor

Restor’s mission is to advance conservation and restoration efforts globally to protect biodiversity, while benefiting people and the planet. The platform allows local communities, NGOs, businesses and governments to share details of their restoration projects, and connect these sites across the globe. 

Reports and Print

Restor produce a number of reports and information documents, sharing important research and restoration action from around the world. We work with Restor to design these reports so that the information is easily digestible and the data is presented well and easy to understand.

UI Explainer Videos

Restor’s platform allows users to view and analyse restoration sites across the globe. We created a number of UI explainer videos for Restor’s website, showing viewers a step by step visual of how to use certain features on the platform. For example, the UI videos show how to analyse an area’s restoration potential and how to monitor a number of restoration projects in one place. 

Video 

We created several additional explainer videos for Restor, and offered video translation services, as the platform’s users are global.

We also supported the #WeSearchResearch campaign, by producing interview style videos to get to know key researcher’s, hearing about their career pathway and details about their research. For example, see Lead Scientist and Lab Founder, Prof. Dr. Thomas Crowther’s interview below.  

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Environmental DNA Infographic

Illumina came to us to create an infographic explaining environmental DNA (eDNA) sequencing, where analysis of DNA from organisms can tell us more about them without harming the environment. 

The infographic utilises a combination of painterly transitions and imaginative compositions to guide the reader seamlessly through the key information outlined.

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Junior Graphic Designer

Junior Graphic Designer

Post Date: October 2022

The Like Minded is a highly creative content agency working with large international clients. We champion authentic and captivating work, bringing brands to life with vibrant animation, film and design content.

We are looking for an entry level graphic designer to join our exciting studio in Marlow. The role requires experience of Microsoft PowerPoint, Adobe Photoshop, Illustrator and InDesign. You will be a quick learner in a fast-paced studio.

Role & Responsibilities

We are looking for a skilled entry level graphic designer to join our talented creative team. Your responsibilities will include:

  • To produce outstanding graphic design and branding content for a wide range of clients
  • Assist senior members of the team to successfully deliver design and branding projects 
  • Attend internal briefings and check in with senior members of the team throughout projects
  • Successfully use software including Microsoft PowerPoint, Adobe Photoshop, Illustrator and InDesign

Personal Attributes

We are looking for the following in a potential candidate:

  • Teamwork – Someone who understands and thrives in a team environment
  • Communication – It’s core to what we do. Keeps it simple, open & efficient
  • Attitude – It’s nearly always mindset that carries us over the line
  • Self Start – Find a way forward and we’ll help you find a solution
  • Attention to detail – These always matter
  • Time Management – Working efficiently to deadlines
  • An interest in film and photography would be beneficial

Rewards

  • A salary range from £22k-26k (gross per annum) depending on skills and experience
  • Location: High Street in Marlow, Buckinghamshire
  • Job Type: Full-time
  • Studio based 4 days a week with 1 day optionally remote
  • Hybrid working would be considered
  • Company pension
  • Annual training budget
  • Attendance at events

Software Skills

We are looking for someone competent using with the following software:

  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • Microsoft PowerPoint

Why The Like Minded?

As a fast growing business, we know that we can only reach our goals by hiring brilliant people & nurturing them. We provide the type of hands-on experience that takes years to acquire in a larger agency. We also believe in having fun and developing curious minds along the way. Ready to make a move & be part of something purposeful?

To apply for the role please email your CV and cover letter to

PACE: Towards Hope

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Parents Against Child Exploitation

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Parents Against Child Exploitation (PACE) is a charity that works with parents of children who have been exploited, by campaigning for policy change, training for professionals, and working with police and family services. PACE works with parents to outline the warning signs of child exploitation and supports families who find themselves in this situation. 

Solution

We produced a 2D character animation with the title Towards Hope, to bring PACE’s vision to life. PACE wanted to challenge the stigma surrounding child exploitation, so we worked closely with parents of children who have been exploited. Their voices are featured throughout the animation, sharing their stories and what it feels like to be blamed for this happening to their child. 

The heart balloons are included as a visual metaphor for the character’s mental wellbeing. Throughout the animation as the abuse increases the child’s balloon becomes deflated and dull, which has a knock-on effect for the family of the child. The balloons return to full and glowing at the end of the animation when the family has opened up about what they have experienced and received support.

Dark colours were used to portray sadness, shame, and blame, whereas light colours were used to show hope. We hope this animation is successful in its mission.

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Fauna & Flora International (FFI), a wildlife conservation charity, came to us looking to create an explainer animation outlining the catastrophic impacts of nurdle pollution on the environment. Nurdles are small pieces of plastic that are melted down to create items such as food wrappers, disposable plastic bottles and clothing. 

Nurdles are increasingly being found in environments like oceans, rivers, streams and beaches. The oceans are especially vulnerable, with an estimated 11.5 trillion nurdles finding their way into the ocean yearly. 

FFI focuses on preventing nurdles from entering the ocean in the first place, as once they reach the ocean, they are nearly impossible to remove. 

Solution

We used mix media to create this animation and incorporated physical nurdles, using stop-motion techniques to show their scale and form. We animated the nurdles using the Dragon Frame software. The team enjoyed being physically hands-on while creating the stop-motion frames in the studio. 

We used a mixture of 2d and 3d animation. As well as incorporating filmed footage provided by FFI, showing the devastating impacts of nurdles on marine wildlife and environments.

We hope this video is successful in helping FFI bring awareness to nurdle pollution; it has so far had over 4 million views (November 2022).

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Northern Ireland Longitudinal Study

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We created a 2d explainer animation, packed with diverse characters and scenes. We carefully chose what information would be illustrated to make sure the animation is interesting and conveys the message that NILS wants to share with viewers.

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Solution

We developed an illustration style using a light colour pallet, brush strokes and simple backgrounds to keep the audiences’ focused on the narration and main characters highlighted in this animation.  

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Bike Club

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Bike Club is a montly kids bike subscription service, that ensures children are always on the right size bike, without parents having to buy a number of bikes througout their childhood. As part of the subscription, members can exchange bikes as their child grows. Most of the bikes are pre-loved and refurbished, meaning each Bike Club bike saves 336Kg of CO2 compared to an owned bike.

Solution

Bike Club came to us to produce a character explainer animation to let people know how the subscription works and the benefits of being a member. 

We wanted to make this animation engaging and easy to follow, so the script is light and fun with quirky bike character names and phrases. In addition, the backgrounds are minimal to highlight the characters and the message that Bike Club wanted to share. 

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Syngenta Biodiversity Sensor

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The Biodiversity Sensor Project

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Biodiversity is declining at a fast rate, which has a negative impact on agriculture and farming practices. Syngenta Group collects data to better understand species and how to protect them. 

Syngenta Group recognised a gap in technology for reliably gathering continuous biodiversity data, so they launched the Biodiversity Sensor Project, a system created to collect biodiversity data at a low cost, 24/7 automatically.

Solution

Syngenta Group came to us to produce an energetic film to deliver the Biodiversity Sensor Project, showing how the sensor works and how it will help to make a difference in capturing biodiversity data. 

We used a combination of 3D animation of the sensor, curated stock footage and green screen footage of butterflies to give the film a 3D effect. 

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