Methodist Homes – Moment of Joy: Sally’s Story

Sally music from MHA Sally's Story
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Methodist Homes

Moment of Joy: Sally's Story

The Like Minded Sally's Story Moment of Joy MHA Dementia
Cel Animation Break Down MHA Sally's Story
Sally's Story MHA Character Concept Art
MHA Sally's Story Moment of Joy Concept Art

Challenge

We collaborated with the MHA – a charity providing care and support for older people across the UK. They approached us to create an animation as part of a campaign to raise awareness of music therapy in dementia care. The MHA wanted to generate charitable funds to allow a greater number of older people to benefit from their music therapy service.

Solution

Collaborating with the MHA team we developed a script and narrative story centred around an older lady in care, called Sally.

Sally has led a full, happy life and now lives with dementia. While she is able to communicate her needs, she often appears anxious and agitated. When she attends music therapy sessions, songs like Nat King Coles ‘Unforgettable’ help Sally access happy memories from younger married life.

We wanted to use emotive animated storytelling and traditional frame by frame animation techniques to give the piece a unique feel. We hope this acts as a catalyst to engage people through social media and provides more opportunity for people living with dementia to have access to music therapy and Moments Of Joy as part of the BBC Music Day.

Testimonial

"It was a great animation to work on, I had lots of fun with it and it was for a good cause which makes the effort put in to it, 10 times more rewarding at the end."
Andrea - Illustrator & Animator at The Like Minded

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Together For Short Lives

Together For Short Lives
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Together For Short Lives

Animation for the Annual Fundraising Gala

Nominated: 'Most Innovative Use of Video or Animation'


Digital Entrepreneur Awards 2016

Animation to support children’s charity ‘Together for Short Lives’. This animation was designed for use at the charity’s annual fundraising gala as well as online.
The brief was to show what it’s like to be the parent of a terminally ill child, we did this by quite literally placing the viewer in their shoes.

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Barnardo’s: Billy’s Story

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Barnardo's: Billy's Story

Charity Animation

Challenge

Vulnerable children in society are often faced with multiple overlapping challenges including problems at home and school. Various agencies designed to offer support are often overstretched creating a backdrop of inconsistent care.

Our challenge was to create a charity animation using the true story of a boy named Billy. The animation is for an audience of politicians and policymakers to be shown at the annual political party conferences. Thereafter the Barnardo’s: Billy’s Story animation will be used to extend understanding of the problem with a wider audience across social media channels.

Solution

We blended 2D animation techniques with elements of traditional frame-by-frame animation to create emotive first and third-person perspectives. The limited motion of the characters enables the viewer to focus on the important moments of each scene without distraction.  Changes in the saturation of colours through the animation mirror the rise & fall of emotions to help guide the viewer into the shoes of Billy, to better understand his challenges.

Testimonial

"Thank you so much to you and all your team for your hard work on the animations – they landed really well at the Party Conferences and we’ve had some great feedback."

More work for Barnardos

Find out more about the film created for Barnardo’s new app made in conjunction with FutureGov and Journey. The film’s aim is to communicate the challenges faced by young adult care leavers; the role of Journey and its potential impact to an audience of policymakers, investors and end users.

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Alzheimer’s Society 40th Anniversary

Alzheimer Society people meeting featured image
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Alzheimer's Society 40th Anniversary

Animated Story Showing Work by Alzheimer's Society

Challenge

To create an animated story to demonstrate the breadth of work the Alzheimer’s Society do to bring dementia out of the shadows and advance both awareness, research and the quality of care in our communities. Working with the brand team we developed a strong narrative piece of animated content for this charity animation.

Solution

Working with The Alzheimer’s Society we developed a character animation to share their story, a story that started in 1979 when 3 people sat together to create change in dementia care. On the Alzheimer’s Society’s 40th Anniversary, we celebrate the care, support and expertise of their teams across volunteer, research and extended care networks to take us one step closer to a life without Dementia.

The animation was narrated by the award-winning actor Hugh Bonneville, best known as Lord Grantham in the Historical Drama Downton Abbey.

View more work for Alzheimer's Society

Find out more about this film created for Alzheimer’s Society, highlighting the key findings from the Patient and Public Involvement Impact Report.

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BirdLife – Conservation Awareness

BirdLife Conservation & Environment Awareness Animation
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BirdLife International

Raising Awareness of Bird Conservation, Habitat Protection and Biodiversity

Challenge

As a global partnership of conservation organisations, BirdLife has a duty to promote awareness about the dangers facing the world’s population of Birds.

BirdLife required an emotive and engaging explainer animation to educate viewers about the impact humans have on birds’ habitats and ecosystems, as well as spread awareness about the work that BirdLife has been undertaking since the partnership’s inception in 1922.

The animation was to be used initially at an international exposition and online.

Solution

We created a vivid, layered approach that harmoniously blended 2d animation techniques with elements of traditional frame-by-frame animation to create believable scenes and birds.

Seamless transitions and a dynamic camera ensured a rhythm and pace. We also added dynamic lighting, camera focal blur and textures throughout in order to create depth to each scene and helping to guide your eye.

Finally, Emmy award-winning actor Jane Alexander brought a level of authority and integrity to the voiceover.

BirdLife animation was hugely successful with both client and audience, provoking an emotive response.

More work for BirdLife

Find out more about this animation highlighting BirdLife & Trillion Tree’s work investing the teams behind bold forest landscape programmes that are ensuring the conservation of world’s tropical forests. 

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REACT Lila’s Story

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REACT - Lila's story

Improving the quality of life for children with life-limiting illnesses

Challenge

We worked with the team at REACT to develop a compelling story to raise awareness of the issues facing terminally ill children and their financially disadvantaged families. The needs of children, young people and their families are varied and complex but the story needed to be simple, direct and treated with care.

Solution

The REACT team shared anecdotes and insight that they’d learned over many years working with families of children with life limiting conditions. Though every case is different, we used this insight to craft a story that reflects in some small way, the shared experience of many families in a similar situation. Everything from script writing and story, through to character design and sound was informed by what we learned from the people who deal with this on a daily basis.

These stories can be difficult to listen too and it was imperative that the subject matter was treated with care and sensitivity. It was important to demonstrate the strength and resilience of these families in the face of enormous difficulty and heartache.

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Testimonial

"Fabulous service. The team made a fantastic animation for our charity and we could not be happier with it. It was sensitive, emotive, and completely surpassed our expectations. Thank you!"

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MagLense: Wireless Impact Changing

MagLense
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MagLense Wireless Impact Charging

Animation Explaining the Technological Breakthrough of Wireless Impact Charging

Challenge

MagLense – a breakthrough in body wireless power transfer, from the product design and development firm, Cambridge Consultants; is set to revolutionise the world of medical implants and consumer wearable devices.

The goal of the project was to inspire an audience of engineers and investors whilst explaining the technology behind MagLense.

Solution

The terminology and content was aimed at an audience with an already high level of experience in the sector. Therefore, the animation was less about appealing to the layman and more about presenting complex information in a visually stimulating capacity, whilst remaining clear and precise.

We allowed the voice-over to take the lead for the majority of the animation, with the dot motif creating relevant visuals. In some of the more in-depth, complicated sections, charts were employed for a further understanding of the technology involved.

MagLense Graph
MagLense Technology Animation

Testimonial

"We were delighted with The Like Minded and their ability to interpret a complex proposition, creating an informative and engaging video."

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Smith Institute: Data Solutions

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Smith Institute

Simplifying Mathematical Optimisation

The Smith Institute approached us to help convey their complex offering across one of their key capabilities – Mathematical Optimisation. This allows business leaders to make critical decisions with confidence in the face of uncertainty in business. Whether rail network scheduling or balancing supply and demand in the energy sector, mathematical techniques are key to solving business problems.

Testimonial

"We approached the Like Minded after viewing their portfolio of stunningly creative visuals to bring to life and explain a tricky concept in an engaging and marketable way. From initial concept to the final product, the whole project was a joy to collaborate on with the LM team taking the time to truly understand our needs and goals for our customers while bringing our brand to life. We’re very happy with the motion graphic video and assets they have created for us and look forward to the next projects!"

Distilling Complex Messages

The target audience for the campaign are C-suite level business leaders, with influence over business strategy, data scientists and those in R&D teams across a business. Working with the client we tailored the design of the graphics to further enhance their brand and developed a narrative that brings the topic of Mathematical Optimisation to life.

Brand Creative

We used real world landscapes, near future mass market technologies combined with a more abstract way of talking about data in the specific optimisation process.

We wanted to bring a contemporary style to the animation in order to build on the brand proposition.

Animation Style

Working with both 2D & 3D animation techniques we created a unique visual style and language for the Smith Institute. We used the camera to create a distinct vantage point for the user and built 3d environments to support the messaging in a memorable way.

Further Brand Communications

Having set a featured visual language for the brand we created further short form social assets and graphics for use on social networks. We also created powerpoint visuals for use in presentations across the business and internal communications for the brand.

More work for Smith Institute

Find out more about this conference welcome video created for Smith Institute.

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House of Lords: Black History Month Campaign

The Like Minded Black History Month - House of Lords
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House of Lords Black History Month

Campaign for Black History Month

The Campaign

We designed a multi channel awareness campaign for The House of Lords using animation, film and graphic design. The purpose of the campaign was to celebrate the 50th Anniversary of Sir Learie Constantine becoming the first Black member of The House of Lords and to drive awareness of the diversity within the modern day UK Parliament. The campaign launched on the 1st October 2019 and will run through the month across web and social channels.

Black History Month
House of Lords Black History Month Campaign

Animation

The animation used a limited colour palette with key flashes of colour to draw the viewer’s eye into the scene. The overall design evokes memories of an old cine newsreel. The episodic nature of the animation enabled us to create individual static graphics of each chapter of his life to be used as social assets in their own right. The key moments of Sir Learie Constantine’s remarkable life are brought to life with the rich and striking narration of David Harewood, best known for his role as David Estes in Homeland.

Film

We interviewed two current members of The House of Lords; Baroness Benjamin and Baroness Young to discover their life-stories and the issues that they have campaigned on ranging from children’s rights to modern day slavery.

From the two long edits, we created short clips to increase the versatility of the content to reach audiences and address specific areas of interest across the month long campaign.

Social Assets

We licensed some beautiful photography from The National Portrait Gallery and created custom Black History Month content that can be used across all social channels to promote engagement and direction to longer form assets.

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Eden Project Communities

Eden Project Communities Skyline Featured Image
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Eden Project Communities

Textural Animation Explaining Eden Project Communities

Challenge

We were presented with the task of developing a fun, engaging animation to explain the ins and outs of the Eden Project Communities initiative. The animation was to be a top-level dip into their work to whet the appetite of viewers and encourage them to learn more.

The Eden Project Communities have done great work in creating a striking brand with a loose, hand drawn feel which is persistent across all of their comms. It was important that this piece worked harmoniously with this aesthetic.

Solution

To ensure the animation remained on-brand we roughened the edges of the artwork and implemented a series of textures across the piece to craft a handcrafted aesthetic. This, coupled with the striking brand colour palette led to a interesting, vibrant explainer that keeps viewers engaged.

Check out the work in progress shot to the left for a sneak peak at the process.

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