The images of these homes delivered such a powerful message that we had the idea of combining animation with photography. The contrast in visuals effectively highlights the poor living conditions of these homes while adding an empathetic touch of having animated families playing in the foreground.

Due to the nature of this project, it was a sensitive piece and something that needed to have a calming effect on the viewer. The blue colouring, soothing background music and slow moving animations were intentionally chosen to induce a relaxing effect amidst the discussion of a stressing subject. We took inspiration from the many small moving parts that make up our DNA structure to create a captivating animation.

Through the use of visual statistics we were able to emphasise how vastly more effective whole-genome sequencing is over standard testing, and how it benefits both the patients and medical teams. By visually demonstrating the variations in timings, methods and expenditure, the difference in the two tests are made abundantly clear.

As this is a sensitive subject to address, it was important that this animation induced a feeling of optimism; the orange background was intentionally chosen to reiterate this message and evoke feelings of hope.